A prankster claiming the pop star died in a car crash fools thousands of readers on CNN.com; the news site then fixes the bug that enabled the story's...
View articleSan Francisco-based company also announces auction for patents, business operations and other fixed assets, signs letter of intent to sell e-mail mark...
View articleUsually, I tell organizations to write their own copy and to hire good writers who can do the job in-house. I've always held that if you use an agency...
View articleA new division, Synergy@JWT, will help the agency cross-sell specialty services, it said. Read More...
View articleInterep's interactive units will represent sites handled by chinadotcom spin-off Mezzo and 24/7 Asia, and vice versa. Read More...
View articleThe Internet bellwether fills a critical leadership position with a veteran of the online media business. Read More...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articlePutting a brave face on the long-rumored shutdown of his flagship magazine, Jason McCabe Calacanis says he'll launch a new title in its place called V...
View articleYellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...
View articleAs popular as Flash has become, there are still weaknesses thatMacromedia is working to address through partnerships. Read More...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleIf I were forced, "Clockwork Orange"-style, to view an ad despite a stated intent to avoid it, I would seethe with rage -- and focus my anger on the b...
View articleUPDATE: "This is not advertising," said Winstar Interactive Media's Durham. "This is outright thievery." Read More...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articleThe European ad server says it will make good on an old CMGI promise, while spinning itself off from the Internet holding company. Read More...
View articlePrivacy advocates say the effort by the industry association still won't address consumer concerns. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleSeneca continues its rollup of the old Omnicom interactive shops, as Red Sky prepares to liquidate. Read More...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleCarlson Marketing Group will purchase the failed online currency play's technology. Read More...
View articleThe bidding war heats up, as an unsolicited rival offers a potentially sweeter deal for the e-mail marketer's technology. Read More...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleTeen girl marketer branches out to boys with the acquisition, which the company hopes will beat a new revenue path away from the woeful online adverti...
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