The Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleThe portal signs a pact with MovieTickets.com to let visitors buy tickets online, and in some cases print them out at home. Read More...
View articleMSN, First USA Promote co-branded Visa Card; Catalog Marketing Services acquires Prefer Network; Cybereps to represent AccuWeather.com. Read More...
View articleAccording to INT Media Group's CyberAtlas Research unit, a majority of advertisers increased the percentage of their budgets spent online, as compared...
View articleThe allegations are the most recent in a string of similar charges against the Redmond, Wash.-based software giant. Read More...
View articleThe company justifies the new fees by pointing to slipping ad revenues and a "substantial" commitment to covering current events. Read More...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleThe industry associations' campaign is designed to promote good privacy habits online -- and to ward off government regulation. Read More...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleThe added placement beyond the current search listings on Search.com comes just in time for FindWhat.com. Earlier this year, the company signed a majo...
View articleThe wind-down follows a steady spate of layoffs at the well-known research firm. For weeks, Myers had been letting clients know that a shift in struct...
View articleThe controversial merger between a troubled satellite communications player and Alley-based i-shop/incubator Rare Medium is put on ice, as Motient fac...
View articleDespite optimistic predictions and the ability to offer up to 24 separate voice channels and high-speed Internet access over a single DSL line, Voice ...
View articleEXCLUSIVE: The deal, which is to be announced later this week, would give industry leader DoubleClick control of the smaller competitor's OpenAdStream...
View articleDespite the presence of more established competitors, Mediaplex is wageringit can parlay its MOJO line into a successful new product. Read More...
View articleAccording to a new study from InsightExpress, the sites have dedicated, ready-to-buy followings that CPG advertisers can tap into. Read More...
View articleAmid a major retraction in across-the-boards advertising, groups like Unicast report greater attention from traditional advertisers. Read More...
View articleToday's decreasing ad budgets, shrinking agencies, and bankrupted media vendors add specific tasks to our responsibilities as we fulfill the role of d...
View articleThe magazine and Web site will continue publishing under a different owner and management. Read More...
View articleAmulti-million dollar push to promote Hewlett-Packard's infrastructure business debuts in the wake of its announced acquisition of Compaq. Read More...
View articleMarketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...
View articleDespite having been around for two years, the technology is only starting to take off. Read More...
View articleExecutives say the merged firm will be profitable in first quarter, after some hefty cost reductions. Read More...
View articleThe two Web publishers continue their efforts to ride out the harsh online advertising marketing, one by introducing a subscription-only area, and the...
View articleThe company's new Mezzo division will serve as a centralized sales channel for the portal's mish-mash of online marketing initiatives in an effort to ...
View articleThe world of rich media advertising isn't quite where any of us wanted it to be. The shortfall, however, might just be enough to inspire us to try har...
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