TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleYahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...
View articleWas the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Read More...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleHandheld advertising is more effective than the desktop and is four times more effective with those who can afford to flash the cash, suggests a world...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleDespite being turned down for jobs at both Facebook and Twitter in the past, WhatsApp co-founder Brian Acton has truly had the last laugh after he and...
View articleFacebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fas...
View articleNew data has revealed that the interaction of mobile and socially networked-consumer empowerment, coupled with perpetual price promotions, has led to ...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleThe brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View articleIn an innovative new whitepaper released this week, the digital marketing experts at PeerIndex explore the ins and outs of influence marketing and dis...
View articleThe DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreene...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleAccording to the results of the #socialis project from cyber-bullying charity The Cybersmile Foundation, nearly half of UK social media users believe ...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to ...
View articleAfter years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...
View articleA new whitepaper created by the guys at txtNation has revealed the increasing popularity of SMS marketing among brands looking to connect directly wit...
View articleThe Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleThe company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the sam...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleHere are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
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