Flycast Introduces E-commerce Initiative
Media

Flycast Introduces E-commerce Initiative

27y Beth Cox

Flycast Introduces E-commerce Initiative

Ad network Flycast Communications Corp. launchedFlycast Valet, an e-commerce offering that creates new revenue channels andcustomer retention tools fo...

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Microsoft Marries Major Insurers with MSN.COM
Media

Microsoft Marries Major Insurers with MSN.COM

27y Team ClickZ

Microsoft Marries Major Insurers with MSN.COM

Microsoft Corp. Monday introduced three new online advertising sponsorship packages created for insurance companies to market their products and servi...

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Sun Microsystems and SoftCom Join For E-Commerce Video
Media

Sun Microsystems and SoftCom Join For E-Commerce Video

27y Team ClickZ

Sun Microsystems and SoftCom Join For E-Commerce V...

Sun Microsystems today announced a joint marketing agreement designed tomarket SoftCom's patent-pending technology and bring e-commerce andinteractive...

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How Effective Is Your Advertiser Segmentation?
Media

How Effective Is Your Advertiser Segmentation?

27y Janet Ryan and Nancy Whiteman

How Effective Is Your Advertiser Segmentation?

Janet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...

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NetRatings Files for IPO
Media

NetRatings Files for IPO

27y Beth Cox

NetRatings Files for IPO

As expected online audience tracking company NetRatings Inc., which has strategicrelationships with NielsenMedia Research Inc. and ACNielsen, filed to...

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Honkworm Creates National Ad Campaign on Fox TV
Media

Honkworm Creates National Ad Campaign on Fox TV

27y Beth Cox

Honkworm Creates National Ad Campaign on Fox TV

Honkworm International, along with adagency WongDoody, has turned its short form "webisodes" into a nationaladvertising campaign for Fox Television's ...

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L90 Files for $69 Million IPO
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L90 Files for $69 Million IPO

27y Beth Cox

L90 Files for $69 Million IPO

L90 Inc., the online advertising and directmarketing company that recently changed its name from Latitude 90, filed foran IPO aimed at raising up to $...

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HomeGrocer.com Selects Wieden & Kennedy
Media

HomeGrocer.com Selects Wieden & Kennedy

27y Beth Cox

HomeGrocer.com Selects Wieden & Kennedy

Wieden & Kennedy has been selected as the advertising agency for HomeGrocer.com, an integrated onlinegrocer and delivery service. Read More...

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Millard Group Will Rep for PennMedia.com
Media

Millard Group Will Rep for PennMedia.com

27y Beth Cox

Millard Group Will Rep for PennMedia.com

Ad-backed PennMedia.com said that its 7.2 millionsubscriber e-mail newsletternetwork will be represented non-exclusively by Millard Group, a services ...

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Story Of The Decade
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Story Of The Decade

27y Dana Blankenhorn

Story Of The Decade

About a decade ago, Dana was still writing for a local magazine and got the opportunity to call on the Modem King. Dennis Hayes was his usual quiet, i...

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MerchantOnline.com Launches $1.5 Million Campaign
Media

MerchantOnline.com Launches $1.5 Million Campaign

27y Beth Cox

MerchantOnline.com Launches $1.5 Million Campaign

E-commerce services provider MerchantOnline.com said it plans a$1.5 million national ad campaign to be launched in October. Read More...

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DoubleClick Rated "Outperform"
Media

DoubleClick Rated "Outperform"

27y Beth Cox

DoubleClick Rated "Outperform"

Wit Capital Corp. initiated coverage onad network DoubleClick Inc. and Research AnalystJordan Rohan assigned the company an "outperform" rating. Read ...

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Engage Posts Loss on Higher Revenues
Media

Engage Posts Loss on Higher Revenues

27y Beth Cox

Engage Posts Loss on Higher Revenues

Profile driven Internet marketing company Engage Technologies Inc. posted a fourthquarter (ended July 31, 1999) net loss of $10.8 million, or $0.26 pe...

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Sony Wins Top Honor for Australian Internet Advertising
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Sony Wins Top Honor for Australian Internet Advertising

27y Team ClickZ

Sony Wins Top Honor for Australian Internet Advert...

The winners of the creatively named1999 Australian Internet Advertising Awwwards were announced late Thursday,with Sony and Fairfax Online taking seve...

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Yo, Taxi! Yahoo! Promo Hits the Streets
Media

Yo, Taxi! Yahoo! Promo Hits the Streets

27y Beth Cox

Yo, Taxi! Yahoo! Promo Hits the Streets

Yahoo! launched a promotional taxicab in SanFrancisco, complete with Web access via a laptop computer. Read More...

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Engage to Acquire AdKnowledge
Media

Engage to Acquire AdKnowledge

27y Beth Cox

Engage to Acquire AdKnowledge

Continuing to gobble up Internet advertising companies, CMGI Inc.'s Engage Technologies said it will acquire AdKnowledge, a provider of Webmarketing m...

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Getting Mom Online
Media

Getting Mom Online

27y Paul Wasserman

Getting Mom Online

Men and women have contrasting shopping styles -- women like to touch and feel, men see and buy. And these differences are surfacing at the electronic...

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The Motley Fool Launches Inaugural Ad Campaign
Media

The Motley Fool Launches Inaugural Ad Campaign

27y Beth Cox

The Motley Fool Launches Inaugural Ad Campaign

Financial advice operation The Motley Fool Inc. launch a multimillion-dollarinaugural advertising campaign using national television, radio, outdoor a...

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Agency Launched to Serve Smaller Companies
Media

Agency Launched to Serve Smaller Companies

27y Beth Cox

Agency Launched to Serve Smaller Companies

Media Two LLC has launched as aninteractive ad agency that specializes in assisting small to mid-sizedcompanies. Read More...

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Mail.com Partners with AdAce
Media

Mail.com Partners with AdAce

27y Beth Cox

Mail.com Partners with AdAce

E-mail outsourcing company Mail.com Inc. established a partnership withAdAce, an online advertising network thatprovides targeted advertising for smal...

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MyHome.com Selects DDB Worldwide, Hill and Knowlton
Media

MyHome.com Selects DDB Worldwide, Hill and Knowlton

27y Beth Cox

MyHome.com Selects DDB Worldwide, Hill and Knowlto...

Home decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for publicrelations and said it plans to launch a $...

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BizBuyer.com Enhances Site, Begins Campaign
Media

BizBuyer.com Enhances Site, Begins Campaign

27y Beth Cox

BizBuyer.com Enhances Site, Begins Campaign

Business products and services site BizBuyer.com launched a marketing campaigninconjunction with the unveiling of a new logo and brand identity. Read ...

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Jolly Coppers On Parade
Media

Jolly Coppers On Parade

27y Dana Blankenhorn

Jolly Coppers On Parade

Policing the Internet is becoming a growth market, just like web marketing. This week the Federal Trade Commission (just one of several U.S. agencies ...

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OneClickDelivery.com
Media

OneClickDelivery.com

27y Nick Usborne

OneClickDelivery.com

Nick promised to talk about creating a small online business that is based in a local area. And when was the last time you read about a small, local I...

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Digital Island Launches Geographic Targeting Service
Media

Digital Island Launches Geographic Targeting Service

27y Beth Cox

Digital Island Launches Geographic Targeting Servi...

Network services provider Digital Island Inc. said it has addedgeographic intelligence features to its E-Network Services, allowingbusinesses to deplo...

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Mediaplex Teams with OTP Software
Media

Mediaplex Teams with OTP Software

27y Beth Cox

Mediaplex Teams with OTP Software

Online advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...

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Fallon McElligott Wins $40 Million govWorks.com Account
Media

Fallon McElligott Wins $40 Million govWorks.com Account

27y Beth Cox

Fallon McElligott Wins $40 Million govWorks.com Ac...

Fallon McElligott New York was selected asagency of record for govWorks.com, a new Internet company thatis launching a nationwide service to create di...

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