To Test Or Not To Test
Media

To Test Or Not To Test

27y Jim Meskauskas

To Test Or Not To Test

The moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...

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TeamOne Advertising Launches eNutrition Campaign
Media

TeamOne Advertising Launches eNutrition Campaign

27y Beth Cox

TeamOne Advertising Launches eNutrition Campaign

TeamOne Advertising launched a seriesof ads for eNutrition, an e-tail resource forhealth and nutritional products and information. Read More...

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Ernst & Young Begins E-business Ad Campaign
Media

Ernst & Young Begins E-business Ad Campaign

27y Beth Cox

Ernst & Young Begins E-business Ad Campaign

Ernst & Young LLP, a provider of e-businessservices in tax, assurance, corporate finance and consulting, kicked off its".company" advertising campaign...

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Warp 10 Technologies Partners with Excite@Home
Media

Warp 10 Technologies Partners with Excite@Home

27y Beth Cox

Warp 10 Technologies Partners with Excite@Home

Warp 10 Technologies Inc. said it haspartnered with Excite@Home to provide content andservices to Excite@Home's newly launched business service, @Work...

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24/7 Europe Names Exec for Digital Channels
Media

24/7 Europe Names Exec for Digital Channels

27y Beth Cox

24/7 Europe Names Exec for Digital Channels

24/7 Europe named Antti Erdnne, formermanaging director of Finnish online sales company Netbooking, to head itsmobile and digital development and its ...

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Classified Ventures Adds Denver Post to Network
Media

Classified Ventures Adds Denver Post to Network

27y Beth Cox

Classified Ventures Adds Denver Post to Network

Newspaper classified ad operation Classified Ventures Inc. signedThe Denver Post to its network of morethan 130 affiliated newspapers. Read More...

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EDS Signs Technology Sponsorship Deal with Salon.com
Media

EDS Signs Technology Sponsorship Deal with Salon.com

27y Beth Cox

EDS Signs Technology Sponsorship Deal with Salon.c...

Media network Salon.com signed an exclusive year-longadvertising sponsorship agreement with global information technology servicesleader EDS. Read Mor...

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Welcome To The Madhouse
Media

Welcome To The Madhouse

27y Dana Blankenhorn

Welcome To The Madhouse

It's Internet World week. Forget that exercise regimen. Say adios to your sleep patterns. You think you need a healthy diet - like they say 'round the...

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WebSideStory Receives $4 Million Credit Line
Media

WebSideStory Receives $4 Million Credit Line

27y Beth Cox

WebSideStory Receives $4 Million Credit Line

Imperial Bank, the principalsubsidiary of Imperial Bancorp, said that its Emerging Growth Division hasgranted Internet traffic analysis company WebSid...

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WingspanBank.com Takes No. 1 Banner Honors
Media

WingspanBank.com Takes No. 1 Banner Honors

27y Beth Cox

WingspanBank.com Takes No. 1 Banner Honors

The most clicked-on ad banner for the week ending Sept. 26, with an 11.2 percentclick rate, was WingspanBank.com's ad featuring itscredit card service...

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Report: InfoUSA May Spin Off Internet Division
Media

Report: InfoUSA May Spin Off Internet Division

27y Beth Cox

Report: InfoUSA May Spin Off Internet Division

InfoUSA Inc., which compiles customized mailing lists, reportedly may spinoff its Internet division, infoUSA.com, to boost its value. Read More...

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Building Advertiser Value
Media

Building Advertiser Value

27y Janet Ryan and Nancy Whiteman

Building Advertiser Value

Janet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...

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LCS Golf Signs with 24/7 Media
Media

LCS Golf Signs with 24/7 Media

27y Beth Cox

LCS Golf Signs with 24/7 Media

LCS Golf, a provider of newsletters about thesport, signed an agreement to let 24/7 Media Inc. to represent its productsto advertisers. Read More...

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Real Media Lands 20 New Sites in Latin America
Media

Real Media Lands 20 New Sites in Latin America

27y Beth Cox

Real Media Lands 20 New Sites in Latin America

Ad network Real Media recently added 20 new LatinAmerican Web sites to its network, including InfoSel in Mexico, Universo inBrazil and La Nacion and E...

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Business Ain't Politics (Thank Goodness)
Media

Business Ain't Politics (Thank Goodness)

27y Dana Blankenhorn

Business Ain't Politics (Thank Goodness)

The most interesting speech at the Forrester New Media and Marketing conference in New York last week came last. From Excite@Home President George Bel...

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NetGravity Names Spivey as Chairman
Media

NetGravity Names Spivey as Chairman

27y Beth Cox

NetGravity Names Spivey as Chairman

NetGravity Inc. said that Eric Spiveywas named chairman of the company, replacing company founder John Danner, whoresigned. Read More...

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ZDNet to Use Netzip's Ad-Backed Download Technology
Media

ZDNet to Use Netzip's Ad-Backed Download Technology

27y Beth Cox

ZDNet to Use Netzip's Ad-Backed Download Technolog...

ZDNet signed a partnership deal that allows to use Netzip's Download Demon technology todeliver advertising to its user base. Read More...

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The New Sarnoff?
Media

The New Sarnoff?

27y Dana Blankenhorn

The New Sarnoff?

David Sarnoff didn't invent the radio, nor did he invent television. What his Radio Corp. of America did in the 1920s was demonstrate the true commerc...

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Flycast to Report Better Than Expected 3Q Revenue
Media

Flycast to Report Better Than Expected 3Q Revenue

27y Beth Cox

Flycast to Report Better Than Expected 3Q Revenue

Ad network Flycast Communications Corp. expects to report total revenues of between $11 and $12 millionfor the third quarter, up about 70 percent from...

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PowerAdz.com Signs New York Post
Media

PowerAdz.com Signs New York Post

27y Beth Cox

PowerAdz.com Signs New York Post

PowerAdz.com, a provider of Internetinfrastructure services for newspapers, signed the New York Post and severalother newspapers to its list of newspa...

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Peapod and Food.com Sign Co-Marketing Pact
Media

Peapod and Food.com Sign Co-Marketing Pact

27y Beth Cox

Peapod and Food.com Sign Co-Marketing Pact

Online grocer Peapod Inc. and meal take-out and deliveryservice Food.com signed a co-marketing agreement. Read More...

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TD Waterhouse Begins $100M Campaign
Media

TD Waterhouse Begins $100M Campaign

27y Beth Cox

TD Waterhouse Begins $100M Campaign

Discount brokerage and online trading company TD Waterhouse Group Inc. has launchedwhat it expects will be a $100 million ad campaign featuring celebr...

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Welcome To CheeseAndPickle.com
Media

Welcome To CheeseAndPickle.com

27y Nick Usborne

Welcome To CheeseAndPickle.com

Dig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...

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XOOM.com, United Media Launch Direct Marketing Effort
Media

XOOM.com, United Media Launch Direct Marketing Effort

27y Beth Cox

XOOM.com, United Media Launch Direct Marketing Eff...

Direct e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com'sMightyMail division will provide several of United Media's...

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GoTo.com Agrees to Remove Ad
Media

GoTo.com Agrees to Remove Ad

27y Beth Cox

GoTo.com Agrees to Remove Ad

Pay for placement search engine GoTo.com reportedly has agreed to pull amagazine advertisement that showed Muslims at prayer after an Islamic groupcom...

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ISN Signs with Flycast, DoubleClick
Media

ISN Signs with Flycast, DoubleClick

27y Beth Cox

ISN Signs with Flycast, DoubleClick

Internet Stock News (ISN) signedagreements with ad networks Flycast Communications Corp. and DoubleClick Inc. for Web-basedadvertising solutions. Read...

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OgilvyInteractive Launches Campaign for Lotus Notes, Domino
Media

OgilvyInteractive Launches Campaign for Lotus Notes, Domino

27y Beth Cox

OgilvyInteractive Launches Campaign for Lotus Note...

A rich media advertising campaign touting Lotus Development Corp.'s Notes and Dominosoftware was launched this week by OgilvyInteractive. Read More...

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