GlobalStreams.com launched its E-Audio Ad Solutions Program recently at the Radio Ink Internet Radio Conference. Read More...
View articleConcierge.com, a new leisure-travel sitelaunched by Conde Nast, an affiliate of Advance Publications, plans a $5million national print and broadcast m...
View articleOnline advertising spending in Latin America will reach $51 million this yearand jump to $1.6 billion by 2004, outpacing the global growth rate, accor...
View articleThe web is crawling with loyalty programs. At last week's Internet World show, Cybergold sent out buses emblazoned with the creative for its "I Got Pa...
View articleNewspaper site Washingtonpost.com launched asix-month, $6 million campaign that includes radio, television, outdoor,print and online advertising with ...
View articleZona Financiera, an online sourcefor financial information and services in Latin America, launched a $4million advertising campaign targeted at Latin ...
View articlePermission e-mail marketing company yesmail.com added four new partners to itsnetwork -- HearMe, MessageMates.com, JobsOnlineand AnyDay.com. Read More...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleSFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates aconsumer e-mail reminder service for more t...
View articleOnline advertising and promotional firm The Premium Network in San Franciscohas opened its East Coast offices on Wall Street. Read More...
View articleOnline toy store start-up KBkids.com launched a $43 millionadvertising campaign that includes national television, print, out-of-homeand in-store prom...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleOurHouse.com, a provider of homeimprovement products, information and services, said it will launch aco-marketing campaign with Ace Hardware. OurHouse...
View articleEMAP Online formed a partnership with Cybuy, a new NatWest e-commerce subsidiary,to offer transaction-enabled advertising to its online advertisers. R...
View articleFurniture.com introduced George the cat,"the world's toughest furniture critic," as the icon of a $20 millionintegrated national branding campaign. Re...
View articleThe Consumer Financial Network, a subsidiary of iXL Enterprises, launchedthe first national advertising campaign for the company's new financialservic...
View articleWill they or won't they? The markets thinks they may, sending shares of Media Inc.up sharply after reportsthat it is in negotiations to be acquired by...
View articleSephora, a Paris-based beauty and cosmetics retail group, has launched itsfirst-ever U.S.advertising campaign, coinciding with the Oct. 14 opening of ...
View articleUrsus Telecom Corp. signed a marketingagreement with Latin America'sUniverso Online (UOL) portal site to promoteits theStream.com on the UOL homepage....
View articleSome of y'all wrote critically concerning Dana's reports last week from Internet World in New York. He was accused of being negative, even cynical. A ...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, launched an archive of TVcommercials. Read More...
View articleBy the time you read this, you'll have missed Dana's appearance as a speaker at the Internet World show in New York. The title was "Clues to Commerce,...
View articleActFit.com Inc. selected Edelman Public Relations to work with thecompany's in-house marketing team in promoting ActFit.com's new verticalportal Web s...
View articleMcCann-Erickson Europereportedly has been assigned the 2000 launch ofMicrosoft's largest-ever pan-regional advertising campaign. Read More...
View articleIt's easy to start a small business online. Nick means very small. Just you at home, building your business one step at a time. Maybe you have one or ...
View articleDigital agency Ant Farm Interactive has beenselected as the interactive agency of record for idealab! company MyHome.com, an online shopping destinati...
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