NetGravity is teaming up with YourAccounts.Com, a B-to-B provider ofelectronic billing and statement presentment solutions, to offer a solutiongiving ...
View articleOnline e-tailerdrugstore.com signed a promotionalpartnership deal with DiscoveryHealth Media Inc., a multi-media business consisting of discoveryhealt...
View articleOnline insurance marketplace InsWeb launched a national sweepstakesprogram as part of its two-year, $75-million consumer marketing campaign. Read More...
View articleOnline loan marketplace LendingTree Inc. narrowed its searchfor an agency to three finalists for the estimated $50 million account. Read More...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleYouthStream Media Networks said it hassigned an additional 20 advertisers for mybytes.com, the company's Internet hub forthe college market. Read More...
View articleDoubleClick Inc. said it has addedseven sites to its Shopping & Services Program, which allows participants tooffer their users a range of products th...
View articleWhen you're trying to do "bidness," as Molly Ivins so quaintly calls it, what you most fear is uncertainty. Politicians, on the other hand, thrive on ...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleDirectory service Switchboard Inc., a subsidiary of Banyan Worldwide, said the company's patentapplication for key advertisement serving techniques ha...
View articleHealth site SelfCare.com began a national $25 millionintegrated marketing program with the tagline: "Support. Guidance. Answers." Read More...
View articleE-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-...
View articleE-business marketing and technology company Mediaplex Inc. said it plans to develop astandard interface between MOJO, its online advertisingtechnology...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...
View articleDana's been living large online. Using an ADSL modem to get 1.5 Mbps, always on connectivity to the Internet. Many people have this kind of experience...
View articleInteractive agency Fry Multimedia Inc. said it has completedits purchase of New York City-based Brandscape, an interactive marketingconsulting firm. R...
View articleWinStar Interactive said it willlaunch shopping sites Christmas99.com and Holiday99.com on Oct. 1, sponsoredby MasterCard International. Read More...
View articleOnline ad rep company Cybereps opened new offices in three U.S.advertising centers and doubled its sales staff. Read More...
View articleOnline toy retailer eToys Inc. began a new national advertisingcampaign that will serve as the centerpiece of its marketing efforts for thisyear's hol...
View articleMost of my journalism career was spent in the "trade press." I worked for editors who tried to channel what small groups of people -- TV executives, M...
View articleThe Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as itsadvertising agency of record. Read More...
View articleSalon.com launched its first nationaltelevision advertising campaign, a $4 million, 10-week effort to be aired onthe four major networks and cable. Re...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleOffice supply retailer Staples Inc. launched "Your Online Office Manager," anintegrated online and off-line marketing campaign for its staples.com e-t...
View articleCost-per-click advertising network ValueClick signed a number of newadvertisers, including Audi, Bausch & Lomb, Goto.com and Monster Board. Read More...
View articleOutsourced ad management and delivery company AdForce Inc. signed an agreement with Sun Microsystems, which will use DesktopAdForce 3.0 to plan and sc...
View article