A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleDoes cross-platform authentication hurt or help growth? Read More
View articleWoohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleLet's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...
View articleWhether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...
View articleThe human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Read More...
View articleCreating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleAs advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...
View articleAlthough videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want t...
View articleWith new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleZenithOptimedia's Top Thirty Global Media Owners report also reveals that the 4 internet media owners listed (Facebook, Google, Microsoft and Yahoo!) ...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleIt's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...
View articleArthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...
View articleRecent problematic events surrounding companies inadvertently advertising on distasteful pages and groups on Facebook has led many to pull their ads f...
View articleMove to programmatic marketing benefits innovative agency, clients - and the bottom line. Read More...
View articleBuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with ...
View articleYour greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your c...
View articleNever forget, "there's always money in the banana stand." Read More...
View articleAnd how brands can tap into this culture of sharing. Read More...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articleIt's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...
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