As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleRather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleA staggering 97% of online shoppers leave a website before making a purchase. Here are the five shoppers most likely to bail on a purchase — and how t...
View articleThe Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...
View articleImagine a world where you can source all of your marketing images from talented Instagram users — for a fraction of stock image fees. Billion-dollar b...
View articleIn advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro....
View articleBy using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleHere's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...
View articleIn order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleGoogle recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...
View articleThis summer we asked our readers to give us they lay of Creative Agency Land in 2015. You were brutally honest —and here’s what you had to say. Read M...
View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleUnderestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...
View articleKellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard, a virtual reality mount fo...
View articleTopping the viral video chart this week is Justin Timberlake and Jimmy Fallon breaking out into an impromptu dance to Beyoncé's 'Single Ladies'. Read ...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week we’v...
View articleWhile holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...
View articleThis analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleThough automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to man...
View articleGANT has revealed a different side to its usually coastal brand identity with a global campaign diving into its Ivy League roots and revisiting its hi...
View articleApps now reign supreme as the top media channel in the United States, even without the help of the mobile browser. For the first time ever, time spent...
View articleApple unveiled several new products including a large iPad, two new smartphones, and an Apple TV update at its annual September event. Read More...
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