The marketing technology company's fourth-quarter e-mail trend report finds retailers and catalogers tapping into e-mail to drive holiday sales. Read ...
View articleDigital attacks against the U.S., UK and Italy rise, as those against France decline, while the UK also finds e-commerce security risks. Read More...
View articleWeb audience measurement could be better -- but at least we aren't suffering through sweeps! Read More...
View articleUPDATE: Another new economy title is claimed by the technology/advertising recession of the past two years. Read More...
View articleA systematic approach to the multitude of variables that impact your bottom line. Read More...
View articleStarting to complete a Web registration for is one thing, completing it is quite another. Read More...
View articleThe blockbuster management primer, updated for today's grimmer economy (with tongue firmly in cheek and apologies to Stephen R. Covey). Read More...
View articleWashingtonpost.com and Nielsen//NetRatings team up for a study that concludes most affluent consumers can be found on the Net. Read More...
View articleEven as the company's marketers celebrate its growing clout, its lawyers wage a quiet campaign to ensure Google's name doesn't become a generic synony...
View articleThe search company beats rival Overture to the punch with new ads featuring paid listings on content pages. Read More...
View articleAbout two-thirds of online stores have ineffective search engines, leaving customers frustrated and apt to do business with a competitor, according to...
View articleThe company hopes to clear up confusion over the parent company and its business units. Read More...
View articleWeb content management tools often fail to live up to their promise,according to new research. Read More...
View articleWho responds best to surveys and how do you get them to respond? Learn from others’ successes and missteps. Read More...
View articleInteractive: what investment bankers say will drive direct-marketing growth. Read More...
View articleThe buzz around online music services got louder with AOL hawking a paid download service that will allow CD burning. Read More...
View articleAgency.com launches a new campaign for the Discovery Channel; CramSession returns to NetCreations; VRX Worldwide to enhance Expedia.com with virtual t...
View articleResearch from Arbitron and Edison Media Research paints a bright picture of Internet broadcasting, with big potential for advertisers. Read More...
View articleOnline branding: Forget everything you learned from print and TV. Read More...
View articleThe portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel. Read More...
View articleThe official government measuring body says that fourth-quarter 2002 online sales were very good indeed. Read More...
View articleMore than 10 million African Americans are online and nearly a third have broadband in the home, but Internet penetration still lags behind overall In...
View articleCloaking: what it is, what it isn't, and why it matters. Read More...
View articleResearch study finds that the leaders in e-commerce, PC sales and other industries are the ones best able to avoid price deflation and meet customer e...
View articleYou can do it yourself, have your ISP filter it, use software to blacklist it, or hire a third-party to try and stem the flow of spam. Learn what some...
View articleGo undercover. Visit your brand as if you were a customer. Read More...
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