Bankruptcies Up, Biz Filings Down in 2002
Marketing

Bankruptcies Up, Biz Filings Down in 2002

24y Robyn Greenspan

Bankruptcies Up, Biz Filings Down in 2002

According to U.S. figures, more than 30 percent of the largest corporate bankruptcies since 1980 occurred in 2002, leading the charge for a year of re...

View article
Conspiracy Theories
Media

Conspiracy Theories

24y Vin Crosbie

Conspiracy Theories

No spooky, secret cabal prevents you from charging for your content. It's much more complicated than that. Read More...

View article
How to Budget for Internet Advertising
Media

How to Budget for Internet Advertising

24y Mark Redetzke

How to Budget for Internet Advertising

How much should your client spend online? A methodical, three-step approach to budgeting. Read More...

View article
Overture to Buy FAST Web Search Unit
Media

Overture to Buy FAST Web Search Unit

24y Brian Morrissey

Overture to Buy FAST Web Search Unit

UPDATE: The deal, potentially worth $100 million, comes just a week after the paid-search leader announced its purchase of AltaVista. Read More...

View article
Overture Plans New Products
Media

Overture Plans New Products

24y Brian Morrissey

Overture Plans New Products

With all eyes on its second major commercial search deal in a week, the paid search leader says it will roll out local search and contextual advertisi...

View article
Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?
Email

Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?

24y Carla Schroder

Realtime Black-hole Lists: Heroic Spam Fighters or...

In the continually escalating and increasingly frustrating battle against spam, email administrators are resorting to increasingly draconian measures....

View article
Should You Opt in to Opt Out?
Email

Should You Opt in to Opt Out?

24y Jared Blank

Should You Opt in to Opt Out?

Is an opt- out policy right for your company’s e-mail list? Read More...

View article
War and Piece (E-mail Piece, That Is)
Email

War and Piece (E-mail Piece, That Is)

24y Paul Soltoff

War and Piece (E-mail Piece, That Is)

Will you keep e-mailing if war breaks out? Read More

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Sunbelt rolls out IHateSpam for the enterprise; survey shows media buyers upbeat for '03; MSN, The Knot renew vows. Read More...

View article
ComScore Admits Measurement Flaws
Media

ComScore Admits Measurement Flaws

24y Brian Morrissey

ComScore Admits Measurement Flaws

The company changes three months of Media Metrix ratings, saying it underestimated the at-work audience. Read More...

View article
Execs and Accounts for February 24, 2003
Media

Execs and Accounts for February 24, 2003

24y Zachary Rodgers

Execs and Accounts for February 24, 2003

Boede&partners hires Deon Lewis to its team of senior account directors; Web site for 2003 Second Annual Tribeca Film Festival launched by Organic; Bl...

View article
A Cure for the Jaded Inert
Marketing

A Cure for the Jaded Inert

24y Sean Carton

A Cure for the Jaded Inert

Just when you think you've seen it all, along comes a useful technology that could really make a difference. Read More...

View article
Shopping for an E-Mail Vendor: Part 1
Email

Shopping for an E-Mail Vendor: Part 1

24y Edward Grossman

Shopping for an E-Mail Vendor: Part 1

What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...

View article
Think You Have a Tough Sell?
Marketing

Think You Have a Tough Sell?

24y Rebecca Lieb

Think You Have a Tough Sell?

Al-Jazeera is poised to launch an English-language Web site. Are you a potential advertiser? Read More...

View article
AOL Claims Progress in Spam War
Media

AOL Claims Progress in Spam War

24y Brian Morrissey

AOL Claims Progress in Spam War

The ISP credits its new 'report spam' button for helping to block 780 million pieces of spam a day Read More...

View article
MSN Re-Ups with Inktomi
Media

MSN Re-Ups with Inktomi

24y Brian Morrissey

MSN Re-Ups with Inktomi

Surprising industry watchers, MSN extends its deal with Yahoo!'s latest acquisition, dealing another blow to Overture. Read More...

View article
Unwanted Valentines Flood Inboxes
Data insights

Unwanted Valentines Flood Inboxes

24y Robyn Greenspan

Unwanted Valentines Flood Inboxes

Spam multiplied nearly 3 percent from December 2002 to January 2003, and a proliferation of Valentine's Day attacks suggests another increase in Febru...

View article
Regulating Chaos, Part 4: Affiliate Markets Adapt Standards
Marketing

Regulating Chaos, Part 4: Affiliate Markets Adapt Standards

24y Declan Dunn

Regulating Chaos, Part 4: Affiliate Markets Adapt ...

What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts. Read...

View article
How to Decrease Sales by 90 Percent
Analytics

How to Decrease Sales by 90 Percent

24y Bryan Eisenberg

How to Decrease Sales by 90 Percent

Case studies can be very dangerous things. Read More

View article
AOL Welcomes Ads to Front Page
Media

AOL Welcomes Ads to Front Page

24y Brian Morrissey

AOL Welcomes Ads to Front Page

The ISP has begun offering advertisers real estate on its front page, breaking a company taboo as AOL tries to revive its ad business. Read More...

View article
Tumbleweed Unveils Anti-Spam Service
Email

Tumbleweed Unveils Anti-Spam Service

24y Barry Stamos

Tumbleweed Unveils Anti-Spam Service

Messaging security vendor Tumbleweed Communication announces an anti-spam service that builds on the capabilities of the company’s Secure Mail 5.5 sof...

View article
Brand Is in the Details
Analytics

Brand Is in the Details

24y Jack Aaronson

Brand Is in the Details

Seemingly insignificant site design elements can torpedo a brand message. Jack tells you how to stay vigilant. Read More...

View article
The Dot-Spot: TV Weds the Web
Media

The Dot-Spot: TV Weds the Web

24y Tessa Wegert

The Dot-Spot: TV Weds the Web

TV's newest format is built for online buyers. Read More

View article
Glitzy E-Mails Befit a High-Gloss Hotel
Email

Glitzy E-Mails Befit a High-Gloss Hotel

24y Heidi Anderson

Glitzy E-Mails Befit a High-Gloss Hotel

A five-star hotel generated a surprising result when it added video to its e-mail marketing messages. Heidi gives us the lowdown on the campaign. Read...

View article
E-Banking Blooming, But Needs New Apps, Best Practices
Marketing

E-Banking Blooming, But Needs New Apps, Best Practices

24y Mark Berniker

E-Banking Blooming, But Needs New Apps, Best Pract...

Widespread adoption is likely if the industry comes up with a few new tricks. Read More...

View article
USAToday.com Tests Registration
Media

USAToday.com Tests Registration

24y Brian Morrissey

USAToday.com Tests Registration

The news site cautiously joins other top newspaper sites in requiring users to submit demographic information to access parts of the site. Read More...

View article
Study: At-Work Audience is Huge, Affluent
Media

Study: At-Work Audience is Huge, Affluent

24y Brian Morrissey

Study: At-Work Audience is Huge, Affluent

More research confirms that marketers can tap into a lucrative audience by shifting advertising online during the day. Read More...

View article
1 1,227 1,228 1,229 1,230 1,231 1,702