Bankruptcies Up, Biz Filings Down in 2002
Marketing

Bankruptcies Up, Biz Filings Down in 2002

23y Robyn Greenspan

Bankruptcies Up, Biz Filings Down in 2002

According to U.S. figures, more than 30 percent of the largest corporate bankruptcies since 1980 occurred in 2002, leading the charge for a year of re...

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Conspiracy Theories
Media

Conspiracy Theories

23y Vin Crosbie

Conspiracy Theories

No spooky, secret cabal prevents you from charging for your content. It's much more complicated than that. Read More...

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How to Budget for Internet Advertising
Media

How to Budget for Internet Advertising

23y Mark Redetzke

How to Budget for Internet Advertising

How much should your client spend online? A methodical, three-step approach to budgeting. Read More...

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Overture to Buy FAST Web Search Unit
Media

Overture to Buy FAST Web Search Unit

23y Brian Morrissey

Overture to Buy FAST Web Search Unit

UPDATE: The deal, potentially worth $100 million, comes just a week after the paid-search leader announced its purchase of AltaVista. Read More...

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Overture Plans New Products
Media

Overture Plans New Products

23y Brian Morrissey

Overture Plans New Products

With all eyes on its second major commercial search deal in a week, the paid search leader says it will roll out local search and contextual advertisi...

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Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?
Email

Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?

23y Carla Schroder

Realtime Black-hole Lists: Heroic Spam Fighters or...

In the continually escalating and increasingly frustrating battle against spam, email administrators are resorting to increasingly draconian measures....

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Should You Opt in to Opt Out?
Email

Should You Opt in to Opt Out?

23y Jared Blank

Should You Opt in to Opt Out?

Is an opt- out policy right for your company’s e-mail list? Read More...

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War and Piece (E-mail Piece, That Is)
Email

War and Piece (E-mail Piece, That Is)

23y Paul Soltoff

War and Piece (E-mail Piece, That Is)

Will you keep e-mailing if war breaks out? Read More

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Sunbelt rolls out IHateSpam for the enterprise; survey shows media buyers upbeat for '03; MSN, The Knot renew vows. Read More...

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ComScore Admits Measurement Flaws
Media

ComScore Admits Measurement Flaws

23y Brian Morrissey

ComScore Admits Measurement Flaws

The company changes three months of Media Metrix ratings, saying it underestimated the at-work audience. Read More...

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Execs and Accounts for February 24, 2003
Media

Execs and Accounts for February 24, 2003

23y Zachary Rodgers

Execs and Accounts for February 24, 2003

Boede&partners hires Deon Lewis to its team of senior account directors; Web site for 2003 Second Annual Tribeca Film Festival launched by Organic; Bl...

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A Cure for the Jaded Inert
Marketing

A Cure for the Jaded Inert

23y Sean Carton

A Cure for the Jaded Inert

Just when you think you've seen it all, along comes a useful technology that could really make a difference. Read More...

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Shopping for an E-Mail Vendor: Part 1
Email

Shopping for an E-Mail Vendor: Part 1

23y Edward Grossman

Shopping for an E-Mail Vendor: Part 1

What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...

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Think You Have a Tough Sell?
Marketing

Think You Have a Tough Sell?

23y Rebecca Lieb

Think You Have a Tough Sell?

Al-Jazeera is poised to launch an English-language Web site. Are you a potential advertiser? Read More...

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AOL Claims Progress in Spam War
Media

AOL Claims Progress in Spam War

23y Brian Morrissey

AOL Claims Progress in Spam War

The ISP credits its new 'report spam' button for helping to block 780 million pieces of spam a day Read More...

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MSN Re-Ups with Inktomi
Media

MSN Re-Ups with Inktomi

23y Brian Morrissey

MSN Re-Ups with Inktomi

Surprising industry watchers, MSN extends its deal with Yahoo!'s latest acquisition, dealing another blow to Overture. Read More...

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Unwanted Valentines Flood Inboxes
Data insights

Unwanted Valentines Flood Inboxes

23y Robyn Greenspan

Unwanted Valentines Flood Inboxes

Spam multiplied nearly 3 percent from December 2002 to January 2003, and a proliferation of Valentine's Day attacks suggests another increase in Febru...

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Regulating Chaos, Part 4: Affiliate Markets Adapt Standards
Marketing

Regulating Chaos, Part 4: Affiliate Markets Adapt Standards

23y Declan Dunn

Regulating Chaos, Part 4: Affiliate Markets Adapt ...

What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts. Read...

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How to Decrease Sales by 90 Percent
Analytics

How to Decrease Sales by 90 Percent

23y Bryan Eisenberg

How to Decrease Sales by 90 Percent

Case studies can be very dangerous things. Read More

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AOL Welcomes Ads to Front Page
Media

AOL Welcomes Ads to Front Page

23y Brian Morrissey

AOL Welcomes Ads to Front Page

The ISP has begun offering advertisers real estate on its front page, breaking a company taboo as AOL tries to revive its ad business. Read More...

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Tumbleweed Unveils Anti-Spam Service
Email

Tumbleweed Unveils Anti-Spam Service

23y Barry Stamos

Tumbleweed Unveils Anti-Spam Service

Messaging security vendor Tumbleweed Communication announces an anti-spam service that builds on the capabilities of the company’s Secure Mail 5.5 sof...

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Brand Is in the Details
Analytics

Brand Is in the Details

23y Jack Aaronson

Brand Is in the Details

Seemingly insignificant site design elements can torpedo a brand message. Jack tells you how to stay vigilant. Read More...

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The Dot-Spot: TV Weds the Web
Media

The Dot-Spot: TV Weds the Web

23y Tessa Wegert

The Dot-Spot: TV Weds the Web

TV's newest format is built for online buyers. Read More

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Glitzy E-Mails Befit a High-Gloss Hotel
Email

Glitzy E-Mails Befit a High-Gloss Hotel

23y Heidi Anderson

Glitzy E-Mails Befit a High-Gloss Hotel

A five-star hotel generated a surprising result when it added video to its e-mail marketing messages. Heidi gives us the lowdown on the campaign. Read...

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E-Banking Blooming, But Needs New Apps, Best Practices
Marketing

E-Banking Blooming, But Needs New Apps, Best Practices

23y Mark Berniker

E-Banking Blooming, But Needs New Apps, Best Pract...

Widespread adoption is likely if the industry comes up with a few new tricks. Read More...

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USAToday.com Tests Registration
Media

USAToday.com Tests Registration

23y Brian Morrissey

USAToday.com Tests Registration

The news site cautiously joins other top newspaper sites in requiring users to submit demographic information to access parts of the site. Read More...

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Study: At-Work Audience is Huge, Affluent
Media

Study: At-Work Audience is Huge, Affluent

23y Brian Morrissey

Study: At-Work Audience is Huge, Affluent

More research confirms that marketers can tap into a lucrative audience by shifting advertising online during the day. Read More...

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