Viral marketing and householding frequently intersect. Here's one company doing it right, another that's missing the boat. Read More...
View articleFor the first time, the Online Publishers Association tracks a sequential decline in consumer spending on Internet content. Read More...
View articleMore than half of the 2002 holiday consumers utilized a combination of shopping sources, and research finds that these multi-channel shoppers are the ...
View articleGot a grip on this Internet thing? Good. Now, get up to speed on wireless, iTV, and gaming for 2004. Read More...
View articleTwo weeks, two major acquisitions. Why did Overture want AltaVista and AllTheWeb -- and what does it mean for the competition? Read More...
View articleThe world's largest ISP tells e-marketers the spam deluge has intensified, making AOL mull stricter e-mail policies. Read More...
View articleFive steps toward ensuring your e-newsletter reaches subscriber inboxes. Read More...
View articleDepending who you talk to, the popularity of paid inclusion and the skyrocketing number of queries represent a happy confluence of events or a dangero...
View articleTrue North awarded projects with Pitney Bowes, Hachette Filipacchi Magazines and Thorn Communications; Yellow Corporation selects Coremetrics' Marketf...
View articlePBS taps TiVO Showcase; and Future Now and iProspect link. Read More
View articleAs your site grows, brand identity can wither. Martin offers four steps to ensure online brand integrity. Read More...
View articleTop sites are running out of ad inventory, but the millions of other commercial Web sites make oversupply a continuing problem. Read More...
View articleCompanies running paid inclusion campaigns must employ analysis software if they hope to improve rankings and results, according to experts at the Sea...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S.Census figures. This might ju...
View articleDespite a recent Orange Alert status, a significant portion of U.S. businesses and households are not equipped to deal with catastrophe. Read More...
View articleIt seems odd that growth of interactive marketing didn't better endure the ongoing recession in advertising spending. Read More...
View articleThe Internet can have a major impact among light television viewersand buyers in the later purchase stages, researchers found. Read More...
View articleWho manages your e-mail program -- you... or your lawyer? Read More...
View articleThe Primedia unit now offers paid listings beyond the search page, joining Google and soon Overture. Read More...
View articleThe e-mail marketing and list-management company is bought as parent company CMGI continues to pare down its portfolio. Read More...
View articleThe chipmaker plans to spend up to $300 million for the launch of its Centrino wireless Internet technology. Read More...
View articleAn overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...
View articleBoede&partners launches an integrated campaign for Mercator Software; Viewpoint Corporation to license its software to Samsung; Sonic Branding Solutio...
View articleThere's a bright and creative future for mobile messaging. How far off is it? Read More...
View articleAs corporations remain skittish about large, long-term contracts, service providers aggressively court small firms to make up the difference. Read Mor...
View articleSportsLine.com entered an agreement with partial owner CBS to produce the official NCAA basketball tournament Web site. Read More...
View articleAmerican Airlines and e-Rewards roll out a new way to build frequent-flyer miles: reading marketing e-mails. Read More...
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