BellSouth taps breatheinteractive for online media planning and buying; Absolut chooses FitzGerald Communications as its PR agency of record for onlin...
View articleOnline money management has experienced phenomenal growth in the last two years, but some Internet users aren't prepared to rip up their paper checks ...
View articleSpontaneity: Consumers want it, the Web's the place to get it. What it is, who's using it well -- and how to get it into your campaign. Read More...
View articleRob's second annual offering of words to live by, this year and the next. Read More...
View articleAfter the dot-com frenzy of 1999 and 2000, Internet and technology firms will have a lower profile during the commercial breaks of this year's game. R...
View articleNextel awards its interactive media business to Mullen; iLeo hires Riccardo Zane as general manager of its North American operations; Yesmail adds Sma...
View articleSiliverpop buys Epigraphx; Jumpstart hawks auto-comparison ads; eUniverse sees more revenue, profits ahead. Read More...
View articleThe online ad industry bellwether says it expects ad revenue to grow at least 22 percent in the fourth quarter. Read More...
View articleMore than one-third of employees worldwide aren't committed to their jobs, and roughly the same percentage of U.S. workers aren't even attending their...
View articleNo, they're not the same. To really engage visitors, your site must be skimable and scanable. Read More...
View articleHow Kaplan controls an effective affiliate program. Read More
View articleCompelling newsletter content doesn’t happen on its own. It takes a solid business plan to build a successful newsletter strategy. Here are a few tips...
View articleWhen you’re rolling out a service one market at a time, location really matters. Read More...
View articleMerit Direct Interactive offers e-mail database and list management, campaign deployment, reporting and tracking. Read More...
View articleProbably you don’t need anyone to tell you this, but the email security service provider MessageLabs confirms it anyway: email-borne computer viruses ...
View articleThe new version of the online management system features a streamlined campaign setup process, new collaboration tools, and more customization options...
View articleInfamous Boston mob boss James 'Whitey' Bulger, on the run since 1995, is featured on banners throughout Lycos' global network. Read More...
View articleSpecialty publisher looks to extend advertising reach as it rolls out new video on demand products for some of Comcast's digital cable systems. Read M...
View articleResearch may indicate that spam has little effect on work productivity, but that could change as inboxes fill to capacity with unwanted e-mail. Read M...
View articleThe affiliate network boasts it is the first to force browser plug-in makers to alter their software to guard against affiliate hijacking. Read More...
View articleMixing text links with content is easy if you're looking to reach consumers. But what if you're B2B? Read More...
View articleA study finds that industries transformed by the Internet, such as classifieds and travel, have shifted many of their ad dollars online. Read More...
View articleCan brand marketers apply metrics to SEM? Meet BEI. Read More...
View articleMichael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring. Read More...
View articleJeffrey offers the most notable (and positive) industry trends and developments in 2002. Read More...
View articleIt's clear the ad industry group believes bigger is better as it recommends four standard ad sizes, dropping the standard banner from the list. Read M...
View articleEstimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percen...
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