Most companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way. Read More...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleConsumer adoption of wireless and broadband services could mark what Forrester Research calls "the beginning of the end for conventional telecommunica...
View articleHigh profile efforts -- involving Britney Spears and the Super Bowl on one hand, and a 78-country advertising campaign on another -- aim to foster gre...
View articleAffTrack sees hybrid deals increasing; ClubMom goes in-house; Alcatel's Genesys to get Eloquent. Read More...
View articleA lack of good content may not get you dumped by your significant other, but it may cause your customer to break off your relationship. Read More...
View articleThe move broadens the paid-placement search engine's distribution, and cushions AOL Time Warner's upcoming costs. Read More...
View articleTo brand successfully, you need to understand the new instant-gratification consumer mindset arising in the world today. Read More...
View articleAs the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Read More...
View articleA 300k Superstitial should make Web advertising more compelling and more attractive for marketers, according to the firm. Read More...
View articleIf you're like most marketers, you're practically swimming in data. But learning how to act on these critical measurements is the only way to improve ...
View articleVisitors to the revamped Wall Street Journal Online encountered a host of glitches, though executives promise new features, ad products, and subscript...
View articleNow that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it -- C...
View articleA DoubleClick study finds that consumers are likely to spend more if they use the Web in conjunction with buying in offline stores. Read More...
View articleThe Internet has provided consumers with a 24-hour channel to shop, and DoubleClick's study of the holiday season found shoppers took advantage of all...
View articleSmall and medium-sized businesses could be a major force in the software market, according to Jupiter Media Metrix, which expects financial management...
View articleYou may think the line between who is an affiliate and who is a merchant is easily distinguishable, but a new breed of affiliates is blurring that dis...
View articleThe deal with *NSYNC and Mary-Kate and Ashley Olsen continues marketers' efforts to reach teens via the Internet. Read More...
View articleSometimes the best resources to draw on for continuing creativity come from others in the creative community. Read More...
View articleThe plans include the scrapping of the existing free service. The Vindigo 2.0 upgrade under consideration would be jazzed up to include personalizatio...
View articleAre things turning around for the Internet ad business? Read More...
View articleThe e-mail and Web site marketer plans to add site traffic analysis to its services, with an eye to building better profiles. Read More...
View articleHere in the world of online, we're the Cinderella of the medium, except there's no Fairy Godmother to pretty us up so the advertising princes fall in ...
View articleA new anti-spam database -- and continued disagreement over the definition of "permission" --could spell more messy fights with major players in onlin...
View articleIf this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articlePay-per-click company heads to federal court to challenge Overture's patent on search engine methods after negotiations over royalties break down. Rea...
View articleAfter the passing of founder/spokesman Dave Thomas, Wendy's will leverage AOL Time Warner's interactive, television and print properties in upcoming c...
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