In the CRM industry, ROI is like the weather -- everyone talks about it, but no one seems able to do much about it. Read More...
View articleWhether you call them "floating" ads, "takeover" ads, or "vokens," these dramatic placements are gaining ground. Read More...
View articleeUniverse, Digitas, and Digital Impact top earnings estimates, as restructuring efforts pay off. Read More...
View articleTotal U.S. spending on online sales increased from $4.9 billion in November to $5.7 billion in December, according to the NRF/Forrester Online Retail ...
View articleThings are tough for a lot of folks during these economic times. Still, some are doing better than others. How do you reach those affluent people? Onl...
View articleSome people design Web sites that often actively discourage the fundamental activity the Web was designed for. And what is that? Reading. Read More...
View articleWith its new annual listing fee, Yahoo! has inched further away from being a Web guide and moved closer to being a yellow-pages-like service. What doe...
View articleWeb advertising could experience 8.8 percent growth in 2002 -- far outstripping other media. Read More...
View articleIf anything will boost Internet advertising into a great leap forward, it's developing a way to measure its impact on cross-media campaigns. Read More...
View articleStop us if you've heard this before: the interactive TV market is beginning to take shape in North America, but it won't rely on advertising and may n...
View articleEyeblaster, Bluestreak, Enliven and VIPcast have all been handed "cease and desist" letters from the rich media ad firm. Read More...
View articlePrevious backers Flatiron Partners and JPMorgan Partners were among the investors in the latest round which was led by Hudson Ventures, a new investor...
View articleUPDATE: DoubleClick's massive offline database offers an ASP product for tracking online and offline marketing effectiveness. Read More...
View articleThe U.S. and worldwide PC markets both suffered from a decline in shipments in2001, according to preliminary figures from Gartner Dataquest, marking o...
View articleThe technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...
View articleIf you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled ...
View articleDidn't get that budget you requested? Don't despair. There are ways you can achieve your goals without spending a lot of dough. Read More...
View articleThe agreements name America Online "Official ISP," renew existing content arrangements, and -- for the first time in a broadcast rights deal -- adds e...
View articleRecent efforts to promote its services to market researchers have paid off for the Sunnyvale, Calif.-based Web portal, which inked an agreement with a...
View articleThe first-time advertiser will continue its "Do You Yahoo!?" effort with a new spot. Read More...
View articleRedwood City, Calif.-based Quova says it will change the way we look at Web traffic as Jupiter Media Metrix will use its technology to find the geogra...
View articleIf your company is hiding behind a timid mission statement, it's time to inject some personality. Read More...
View articleIn his everlasting quest to discover the ultimate in CRM, Jonathan took to the Las Vegas Strip. Read More...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleFemale, at-home Internet users are growing in number -- but reaching them could prove relatively difficult for Web marketers. Read More...
View articleThe Maynard, Mass., online job board gives ex-NYC Mayor Rudy Giuliani 30 seconds of air time during the Super Bowl and donates $350K to the Twin Tower...
View articleInwhat could be an effort to hedge their bets, the two Web researchers will continue legal action while federal regulators take a second look at their...
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