The Web ad leader tops analyst estimates and its own guidance -- though it predicts a soft first quarter and flat revenues in 2002. Read More...
View articleUPDATE: The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting. Read More...
View articleThe number of wireless voice subscribers in the United States has grown from 109 million at the end of 2000 to approximately 128 million at the close ...
View articleThe wind has been taken from Napster's sales and the "legitimate" music download sites are up and running, but Jupiter Media Metrix has cut its foreca...
View articleWhy are your customers abandoning their shopping carts? It may be because they have one last question that you haven't answered. Read More...
View articleAre you guilty of sending out plain, undifferentiated emails to your customers? Read More...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleThe online vehicle marketer forms a new media sales division; meanwhile,Microsoft's .NET initiative gets a boost from Reynolds and Reynolds. Read More...
View articleMake this the year you pursue something that inspires you to bound out of bed every morning. Read More...
View articleReal Media founder Dave Morgan's newly-renamed Tacoda Systems looks to grab a bigger slice of the pie while providing soup-to-nuts service for Web pro...
View articleThe Boston-based agency hopes to see online buying and planning processes mirroring established traditional processes. Read More...
View articleComing off the first-ever year-to-year drop in U.S. IT spending, there's no lack of research predicting 2002 will be a better year to be in the techno...
View articleCustomer service shows much-needed improvement online, and Canadians turn to the Web in better-than-expected numbers during the holiday season, accord...
View articleHow can you prepare your company for 2002's B2B marketing climate? Check out Philip's prognostications to find out where you should deploy your resour...
View articleInternet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...
View articleYou may know what you mean to say when you're writing copy for your Web site, but are you expressing your vision as clearly and precisely as possible?...
View articleIBM taps NBA greats in its new, allegorical advertising campaign. Read More...
View articleNew York-based CMP Media said the ad market woes forced the closure of its InternetWeek magazine and there are reports Ziff Davis Media needs $15 mill...
View articleRemains mum on possible combinations with Agency.com and Red Sky. Read More...
View articleSuper affiliates turn youraffiliate program into their business. Read More...
View articleIf your chief financial officer is report happy, you may find yourself twisting your processes to fit them into the system. Resist the impulse -- sepa...
View articleDefining the rules is the first step in winning the game. Read More
View articleThe Pleasanton, Calif.-based business software maker will score its third acquisition in less than a year with the purchase of Annuncio's intellectual...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleThe WAA and WMA will become the MMA, and must first cope with different policies on spam. Read More...
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