Cramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleOne-upping a Pepsi effort from 2000, the clothing manufacturer will let youths vote for their favorite spot while promoting its new Spring lines. Read...
View articleEver feel like technology that's supposed to make things simpler and quicker just ends up creating more complications? Read More...
View articlePeering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...
View articleMore than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleThe travel site is looking to advertising and marketing revenues to insulate itself from the sting of lower ticket prices and slower sales. Read More...
View articleThe pressure's on to monetize all of the traffic that's arriving on merchant sites, but take the high road and listen to your customers rather than ri...
View articleWhile focusing on vehicles that never made it into mass-production, the project aims to win the attention of car aficionados and affluent Web surfers....
View articleMSN Carpoint scores a marketing coup of sorts with sponsorship of North American International Auto Show in Detroit, but will it translate into more c...
View articleUPDATE : Brushing off the ashes following the online collapse of the media firm it inked a publishing contract with, The Industry Standard , the new M...
View articleWhat's the buzz? Because it's a New Year, let's turn the tables. YOU tell US! Read More...
View articleUPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...
View articleNo matter how sophisticated we get in our thinking about online media performance, antiquated accounting systems often get the last word. Read More...
View articleMore data from the 2001 holiday shopping season shows women led the way for online purchases, and that the northern states showed more online buying a...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleUPDATE: L90 will serve as a promotional outlet for eUniverse's sites, following an unusual merger transaction. Read More...
View articleAgency.com handles Visa verification program; TMP brings in a new CFO; ValueClick drives traffic to TV shows. Read More...
View articleA post-holiday report card from Jupiter Media Metrix found that customer service e-mails are still falling on deaf servers, while Nielsen//NetRatings ...
View articleWho are the "e-fluentials," and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleSometimes there's more than one way to reach a client's objective, so don't be afraid to negotiate unusual terms. Read More...
View articleSpeaking to your customers in your own voice adds value. Can global conglomerates such as Ford and Sony pull off the use of "I" and "we"? Read More...
View articleIs customer lifetime value an antiquated notion that has no place in today's marketing world? Arthur thinks so. Read More...
View articleInteractive television will gain a foothold in many American households as early as the end of 2002, according to a Yankee Group report -- although as...
View articleIT salaries will remain virtually unchanged in 2002, according to RHI Consulting, following years of low unemployment and competition that drove salar...
View articleA Yankee Group analyst predicts that many of the big players in digital cable will offer TV portals by the end of the year -- but sales of sponsorship...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
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