What surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Read More...
View articleThe United States will continue to lead the world in the introduction and adoption of electronic bill presentment and payment (EBPP) services through ...
View articleMedia buying on a tight deadline often involves taking risks. Leverage your knowledge and experience to take those risks -- and make them educated and...
View articleMore than half of American adults with online access visited a government Web site in the past year, according to the National Technology Readiness Su...
View articleWhy must CEOs know their customers' needs, desires, behaviors, and habits? Wall Street's asking. Read More...
View articleThe automaker aims to push its brand positioning and woo new buyers with an "advergame" designed by YaYa. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleDespite an economic downturn that has hit the telecommunications industry particularly hard, InfoTech expects WLAN end-user revenue to reach $4.2 bill...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleOnly 4 percent of online users in Europe have broadband Internet access, a Forrester Research report found, despite increased usage of the types of ap...
View articleIntel in Ad Deal with Sportsline, NFL, Oddcast; Hershey Debuts "Sweet Thought" Viral Web App; YaYa Launches Branded Game for Siemens. Read More...
View articleUsers of the Web at work are also more likely to go online at home -- and their total Internet usage exceeds their TV-watching, according to an OPA-sp...
View articleSpokespeople for the Anglo-Dutch consumer goods behemoth play down its earlier relationship with MSN. Read More...
View articleIf announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital li...
View articleBelieve it or not, 2001 wasn't all bad. Some positive industry trends emerged that will help propel 2002 beyond the carnage. Read More...
View articleWhen your business phone rings, you answer it. So why are all those emails from customers sitting unanswered? Read More...
View articleMore than ever before, brands need to instantaneously reward their customers for loyalty. At a time when consumers have learned that the whole world c...
View articleMore stringent registration requirements and a new site are aimed at helping the New York Times better monetize its Web traffic. Read More...
View articleAs troubled media player StarMedialooks to slim down, Yahoo! picks up its Brazil-based search engine, Cade?, and ups its stake in the region. Read Mor...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleNew writer Jack Aaronson takes the reins of ClickZ's Personalization column and begins by laying out his goals and aims. Read More...
View articleThe online marketing giant shutters its Intelligent Targeting unit, citing media buyers' unwillingness to pay higher fees for higher advertising accur...
View articleThe New York-based media conglomerate expands its relationship with one major advertiser, and looks to hook more. Read More...
View articleThe eleventh of a multi-part series: Before sending out your newsletter, test, test, and then test some more. Alexis Gutzman outlines some common mist...
View articleThe final word from Jupiter Media Metrix is that, on average, 51.3 million unique visitors went to shopping sites each week during the 2001 holiday se...
View articleWhen you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...
View articleSony taps Klipmart for "Black Hawk Down;" Vendaria, Belo test rich media creatives; StartSampling.com strikes partnership. Read More...
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