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View articleWrite like a journalist to get your message in front of your customer. Read More...
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View articleOften scattered and rumpled, torn and discarded, customer data doesn't deserve the ill treatment it's getting at some companies. Read More...
View articleAmerica Online will market the ubiquitous pop princess across a slew of its online properties -- and will include AOL software on Spears' newest album...
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View articleMicrosoft unveils its online campaign for its new video gaming system in partnership with Taco Bell. Read More...
View articleCable TV and broadband ISP seeks out a real-world marketing presence and signs a deal with electronics chain store retailer Best Buy. Read More...
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View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleHowever, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium. Read More...
View articleThe New York Times just introduced "sessions." If you don't know what they are, you'd better find out. Read More...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
View articleIf you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleThe bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleI get about 20 questions a week concerning ad servers from sales people and customers trying to figure out the differences between site-side and third...
View articleReluctantly, online direct marketers report increased attention from clients. Read More...
View articleThe troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...
View articleAs the Web portal reels from slipping ad revenue, it aims to make good on its promise of "personalized and compelling" campaigns for clients. Read Mor...
View articleThe use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...
View articleDespite a weak outlook for advertising dollars, AOL nets 5 percent growth in ad and commerce revenues. The number also helps explain AOL Time Warner's...
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