In economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleThe nation's largest wireless carrier successfully sues under Colorado's e-mail marketing laws. Read More...
View articleThe move could help nudge media buyers online, by making Web inventory more comparable to television. Read More...
View articleFor only the second time in Yahoo! history, an animated floating advertisement will dominate its front page. Read More...
View articleWarning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...
View articleIn a deal with Silicon Alley-based ActiveBuddy, Keebler launches the Cheez-It Game Day sweepstakes via the SmarterChild instant messenger bot. Read Mo...
View articleGrab your joystick and hold on tight, because a promising new marketing medium is emerging, and it shows all the signs of delivering an intense ride. ...
View articleUnprecedented marketing campaign for new software to include AOL Time Warner assets with extensive online, broadcast and retail promotions. Read More...
View articleDespite a national tragedy and an economy in turmoil, the September e-commerce numbers aren't quite as bad as some may have feared. Read More...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleThis book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...
View articleWith new ads featuring Madonna's Grammy award-winning song, the Redmond, Wash. software giant seeks to convey a feeling of good vibes and liberation b...
View articleThe number of households shopping online increased from August to September, but overall e-commerce spending suffered a slight drop from $4.0 billion ...
View articleWith an offer to buy an e-mail marketer, the Dallas-based firm continues to see a lucrative market in Web services. Read More...
View articleConsumer confidence remains a question mark, but one of the first looks at the upcoming holiday season is a survey sponsored by Advertising.com, which...
View articleThe firm's AdVariant tool is aimed at helping publishers home in on revenue they might have missed -- from small, regionally-focused businesses. Read ...
View articleYou want to ensure your project succeeds. Youwant it to be cost-efficient. OK, then you need a new and better management method. Read More...
View articleFacing competition from new ad serving players, the industry leader unveils some anticipated upgrades to DART 5. Read More...
View articleThe online ad industry grew last year, though average CPMs are down -- as are traditional advertisers' expectations of again increasing their funding ...
View articleThese are trying times for all of us. So, stay in touch. Read More...
View articleBlaming the slipping economy, the Boston Internet consultant will ax 116 jobs as it tries to remain viable with only 200 employees in six offices. Rea...
View articleAs ad dollars remain scarce, two of the biggest players in online media trade veiled jabs over who's the real industry leader. Read More...
View articlePeople may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Read More...
View articleSome people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Read M...
View articleAdobe narrows account review; Playboy.com inks promotional deal with Global Sports & Entertainment; Advertising.com strikes association-marketing part...
View articleEXCLUSIVE: The German firm, which provides a service to Web sites that allows them to block the ad blockers, said that it would be releasing a more se...
View articleThe streaming media giant inches further into the digital asset management space with a new service designed to help film studios and music labels mar...
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