Think content or advertising is the "product" in your favorite television show or newspaper? Well, guess again. Read More...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleSweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...
View articleResearch from Jupiter Media Metrix makes it pretty clear that Internet users are determined to use P2P networks for digital music distribution, and a ...
View articleAudible.com, trying to be heard above the roar of the crowd, signs a marketing pact with Cyberian Outpost. Read More...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
View articleUPDATE: With streaming media, interactive TV and Web site sponsorships, the Viacom network's new marketing arrangements around its reality program fra...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleWe've been persuaded by graphic artists and designers that site design is important to visitors. In reality, text reigns supreme with Web news readers...
View articleRetail unit sales of PDAs in the United States grew by 11.9 percent in August 2001, according to NPD Intelect. That's a far cry from the 207.5 percent...
View articleUPDATE: Traditional and online direct marketing made up a whopping 40 percent of revenue, vindicating CEO Ryan's much-touted efforts to beef up the fi...
View articleWhat's make or break for your CRM implementation, and what's icing on the cake? Last week, I discussed what you want. This week -- what you need. Read...
View articleIn the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleDigitas announces cuts; Asiacontent to focus on DoubleClick and MTV ventures; Experian settles with MAPS over Exactis suit. Read More...
View articleYahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...
View articleIn a move similar to that made by iXL several months ago, the New York-based interactive shop is decentralizing management, and restructuring to mimic...
View articleIn the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that ...
View articleShoppers who use multiple channels -- store, catalog and online -- tend to spend more and be more loyal, according to a Shop.org study. But it remains...
View articleUsing technology from helloNetwork and lists from NetCreations, more than a million Americans will receive a re-purposed television spot in their inbo...
View articleThe Web portal giant said it continues to suffer from falling advertising revenues, but reported Wednesday evening that it narrowly made earlier promi...
View articleIs your Web site a resource or an event? Your answer could reveal whether it's destined for long-term success or imminent failure. Read More...
View articleBoard claims proposal is not superior to Cross Media's earlier merger bid; Encore silent about possibility of hostile takeover effort. Read More...
View articleRemember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...
View articleThe security of just about everything is now under a microscope, and that includes everything from customer data on consumer-facing Web sites to wirel...
View articleA prankster claiming the pop star died in a car crash fools thousands of readers on CNN.com; the news site then fixes the bug that enabled the story's...
View articleWith Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...
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