Email can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleNot only do companies that use ASP services benefit from a hefty return on investment, they enjoy peace of mind, clearer focus and a better work envir...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleSeneca continues its rollup of the old Omnicom interactive shops, as Red Sky prepares to liquidate. Read More...
View articleEighty percent of U.S. small businesses have at least one computer on site used for business purposes, and in some sectors computer usage has almost r...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleCarlson Marketing Group will purchase the failed online currency play's technology. Read More...
View articleIf you are involved with print -- in publishing or advertising -- you know how important it is to make text on a page look good. Read More...
View articleDespite an economic downturn, and the highest unemployment rate in almost four years, a study by CompTIA found the average number of open IT service a...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleThe bidding war heats up, as an unsolicited rival offers a potentially sweeter deal for the e-mail marketer's technology. Read More...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleVery few American physicians use electronic records or prescriptions, according to a study by Harris Interactive, which puts the U.S. health system fa...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleTeen girl marketer branches out to boys with the acquisition, which the company hopes will beat a new revenue path away from the woeful online adverti...
View articleThe Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
View articleWhen it comes to slipping marketing into unexpected places, the Web can't yet compete with TV or films. But with the help of some innovative thinking,...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articlePart of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our client...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleCasting a wide Net in the search for customers may have seemed like a good strategy in the early "get big fast" days of the Internet, but the biggest ...
View articleIn these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleTinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...
View articleThe portal signs a pact with MovieTickets.com to let visitors buy tickets online, and in some cases print them out at home. Read More...
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