San Francisco-based company also announces auction for patents, business operations and other fixed assets, signs letter of intent to sell e-mail mark...
View articleUsually, I tell organizations to write their own copy and to hire good writers who can do the job in-house. I've always held that if you use an agency...
View articleA new division, Synergy@JWT, will help the agency cross-sell specialty services, it said. Read More...
View articleInterep's interactive units will represent sites handled by chinadotcom spin-off Mezzo and 24/7 Asia, and vice versa. Read More...
View articleFiguring out which customers should be your priorities may be as simple as looking in your backyard. Read More...
View articleJust because navigation conventions have become quite conventional, there are still plenty of opportunities for your site to distinguish itself -- and...
View articleThe Internet bellwether fills a critical leadership position with a veteran of the online media business. Read More...
View articleThe amount of bandwidth being delivered over the Internet keeps growing at a strong rate, with the most obvious pattern being less dependence on the U...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articlePutting a brave face on the long-rumored shutdown of his flagship magazine, Jason McCabe Calacanis says he'll launch a new title in its place called V...
View articleYellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...
View articleAs popular as Flash has become, there are still weaknesses thatMacromedia is working to address through partnerships. Read More...
View articleDo you remember your grade school days, where work was rewarded for creativity and originality? Well, it seems that many of the folks responsible for ...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleThere is a strong interest among consumers for receiving multiple communications services from a single provider, according to research by the Yankee ...
View articleAt each step of the sales process, a site loses some users. We use the leaky bucket metaphor for a site that doesn't successfully convert visitors int...
View articleTraffic to Internet travel Web sites was beginning to return to normal following the events of Sept. 11, but it remains to be seen if the U.S. respons...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleIf I were forced, "Clockwork Orange"-style, to view an ad despite a stated intent to avoid it, I would seethe with rage -- and focus my anger on the b...
View articleUPDATE: "This is not advertising," said Winstar Interactive Media's Durham. "This is outright thievery." Read More...
View articleThe horrors have been well documented, and I have nothing to say that would help make any sense out of it. But what I can do is try to help some peopl...
View articleKeep your site visitors from taking off before consummating a purchase, lest the affiliates that sent them there abandon you, too. Read More...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articleThe European ad server says it will make good on an old CMGI promise, while spinning itself off from the Internet holding company. Read More...
View articlePrivacy advocates say the effort by the industry association still won't address consumer concerns. Read More...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
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