Last month's attacks have undoubtedly had an impact on the way your customers live their lives, and you'd better understand this change in perspective...
View articleViacom and AOL Time Warner jointly will net "hundreds of millions" in advertising revenue through the agreement. Read More...
View articleDespite Encore's rival bid, shareholders vote to sell to Cross Media Marketing. Read More...
View articleThe tech sector is suffering from what amounts to a hangover after wild overspending in 2000, according to Forrester Research, and the effects should ...
View articleAn IM marketing tool and upgrades to Connect are aimed at boosting advertiser interest and cutting production costs. Read More...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
View articleInternet access via a set-top box is still a relatively new feature, especially in North America, but Cahners In-Stat predicts the market for Internet...
View articleContinuing efforts by MSN and AOL, Yahoo! is aiming to promote its services by integrating itself more deeply into Windows. Read More...
View articleMarketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleMarketers need to realize that customers' outlooks have changed. What was true for your marketing plan two months ago might be irrelevant today. Read ...
View articleGil Beyda's departure as chief technology officer at the online advertising network raises more buzz over whether the company is close to a sale. Read...
View articleAnalytical software giant SPSS will gain exclusive rights to America Online survey data, which it will sell bundled with its own technology. Read More...
View articleNearly half of automobile dealerships in the United States are using the Internet topurchase used vehicle inventory, according to a study by Q2 Brand ...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleAfter hashing out a media glossary last week, IAB takes aim at spiders and robots by tapping ABCi to create a master list. Read More...
View articleWorldwide PC shipments fell 11.6 percent in the third quarter of 2001, according to preliminary data from Gartner's Dataquest Inc., as the slowing U.S...
View articleHoliday e-commerce will reach record levels in 2001, despite economic uncertainty, according to Nielsen//NetRatings and Harris Interactive. But outsid...
View articleWebSideStory and comScore deliver detailed visitor behavior analysis for Web sites, with the release of HitBox Benchmarker. Read More...
View articleThe latest personalization features on Yahoo! Messenger lets usersexpress their affinity for entertainment products. Read More...
View articleThis week, Philip examines a condition he calls Tech Fatigue Syndrome. Find out the causes, cures, and potential implications on your marketing strate...
View articleHang up the tinsel and mistletoe -- it's time for online merchants to usher in the holiday season. Read More...
View articleThe two companies have made a marriage of retail presence andsoftware prowess. Read More...
View articleThe document is a first step toward the group's anticipated guidelines on ad measurement. Read More...
View articleAre affiliate merchants cheating their affiliates out of commissions? In many cases, the answer is an astounding YES. Read More...
View articleIt's time to mobilize the marketing troops and put our talents to work in support of the fight against terrorism. Read More...
View article