The market for CRM applications is going strong, despite market fragmentation and no clear industry leader, according to research by Ovum, Aberdeen Gr...
View articleAdForce Asia will supply AdForce narrowband ad serving technology to PacificCentury CyberWorks advertising joint venture AdSociety. Read More...
View articleOnline sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...
View articleClickZ readers have asked, "Which sites out there have successfully applied training techniques to marketing objectives?" Never say Trude isn't obligi...
View articleWe all know that when it comes to marketing, targeting is the way to go. But Health4her.com disagrees. See how this three-year-old business has realiz...
View articleAOL notches another major offline brand. Read More
View articleToday's All Saints' Day, so it's a good time to talk about who might be the patron saint of the Internet. The Catholic magazine The Tablet announced i...
View articleNapster is back in the news as it tries to find a way to legally allow its users to share music files, and now comes research by PC Data Online that s...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleAltaVista becomes the first domestic search engine to resell Unicast's rich media interstitial ads. Read More...
View articleSo you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleThe new economy revolution is over. It's time to use marketing tactics that focus on the customer, not the medium. Sean offers 10 rules for success in...
View articleA pact gives the Alley-based firm access to AOL's membership -- and its merchants. Read More...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleDid you realize Christmas starts after Halloween this year? Kick off the season with a look at the latest in holiday e-commerce statistics and predict...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleCharles Schwab and America Online inked a promotional pact, giving the brokerage access to AOL's 28 million users. Read More...
View articleThe Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articleStart holiday media buying plans now. Here's what to look for in shopping sites this year versus last year. Read More...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleThe company hopes to boost its product suite and bottom line with the acquisition. Read More...
View articleSmall businesses can't afford to buy banners on the Net's most popular sites or over-hyped under-effective Super Bowl ads, but it doesn't mean they do...
View article