If content-rich sites had a better way to make money, would greater remuneration for writers and higher-quality content follow? Read More...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleFinances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....
View articleThe Canadian software developer and venture company hopes to become a player in the broadband and emerging media distribution and development business...
View articleWant to get spooked for Halloween? Consider a world in which the plague of spam has wiped out legitimate, responsible email marketers. Read More...
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleQuite recently, Dana raved about the marketing style of John Bates, cofounder of and evangelist for Big Words, a web site for college students. But Bi...
View articleBusiness-to-business sites own almost 40 percent of the English-language domains on the Web, and they are leading the way in revenue growth in 2000, a...
View article"Banners don't work." You hear this a lot. But don't believe it. No one can dispute the fact that the average click-through rate has plummeted since t...
View articleThe portal's "Buzz Index" consumer research offering is based on consumers' search engine queries. Read More...
View articleOfficials of the industry group said the WAA hopes to enage European counterparts in its effort to standardize technology, procedures and guidelines. ...
View articleVal-Pak, e-centives in couponing deal; AdForce supports EveryWhere with dedicated sales unit; NetZero unveils promotional campaign. Read More...
View articleSo you need a last-minute plane ticket to L.A.? Your first thought might be to hit the airlines' own sites. Mistake. According to one savvy budget tra...
View articleTraditional marketing is adversarial: the marketer against the customer. Marketers pay big bucks to hammer you with "impressions." The more times it h...
View articleThis week marks an anniversary: One year ago, ClickZ launched this Email Marketing column. At the time, the industry was growing like gangbusters, but...
View articleThe Internet will likely never become the premier marketplace for used automobiles, but it is bringing together buyers and sellers that may not have f...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleWorldwide PC shipments totaled close to 34 million units in the third quarter of 2000, according to both IDC and Dataquest, but as the PC markets reac...
View articleTwo online and offline content giants aim to form the dominant targeted media company. Read More...
View articlePick up any recent edition of an e-business publication and what do you see? Ads from 20 or 30 companies that all sound the same. And that sound isn't...
View articleIf you're planning an email marketing campaign with a list broker, there are a variety of activities that will streamline the campaign development and...
View articleConsultants are right up there with lawyers and used-car salesmen as the butt of jokes -- implying everything from ineptitude to downright fraudulence...
View articleRichard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five yea...
View articleAT&T is breaking up again. It's ironic that its corporate symbol looks like an idealized Death Star from "Star Wars." The thousands of ISPs and optica...
View articleIs this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
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