Ever notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleThere are an infinite number of B2B models that can be implemented as companies of all sizes try to figure out how to use the web to generate greater ...
View articleUnicast conquers distant shores with new deal. Read More...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleWe often hear about the benefits of an affiliate program: excellent return on investment, branding, etc., but the costs that go against these benefits...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleThe content portal confirmed it recently acquired the niche online adnetwork. Read More...
View articleThe dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...
View articleIt's official: A woman's place is online. A recent study by Media Metrix and Jupiter Communications tells us that the population of women on the Inter...
View articleThe free ISP will support Amazing Media's ad creation and trackingplatform. Read More...
View articleOpt-in email service snags big-name client. Read More
View articleRichard continues the description of a specification you need to put together to present to web-design firms for a quote. Section by section, he tells...
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleLifeMinders rolls out the first use of its newly-acquired wireless message delivery system. Read More...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleDo our major political parties differentiate themselves on Internet-related issues? Fact is that on most questions the parties themselves are divided,...
View articleHow can you get customers to prefer you over the competition? It's a matter of trust. People trust you when you give them power. You can lead them to ...
View articleAn offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...
View articleBusiness-to-business Web advertising is set to soar. Read More...
View articleWhy is much of the stuff we see on our screens so boring? Open up Microsoft Outlook and you see gray on gray, clip- art icons, and a hint of blue. Ope...
View articleUBid leaves DoubleClick and chooses AdForce's serving solution. Read More...
View articleThe varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impre...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleAre we back to discussing whether or not the earth is flat? There appears to be significant physical evidence that the web is much larger than search ...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleA research firm declares that the rumors of Internet advertising's death are greatly exaggerated. Read More...
View articleOne-third of Web businesses are in the b-to-b space, according to a report by ActivMedia Research, but online sales aren't often the goal of their onl...
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