Affiliate marketers want benchmarking information and ask questions like: Do I have enough affiliates? Am I growing fast enough? Am I driving enough r...
View articleThe untimely death of the explosive dot-com job market has been greatly exaggerated. Quality employees are as important as ever to the success of grow...
View articleClickZ has been somewhat contrarian in its approach to business. It never took a dime of venture capital. It isn't heading toward an IPO. It's cash-fl...
View articleA privacy shouting match erupts over TRUSTe's use of athird-party technology. Read More...
View articleThe online postage service scores another big partnership in its bid to become a household name. Read More...
View articleJames Walter Thompson invented a system of making generalizations about people by classifying them by age, gender, and other factors and applying this...
View articleA new co-marketing alliance offers customers on- and offlinebrandingoptions. Read More...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleAfter almost six years in the business, Tom's developed a pretty good BS detector for sniffing out the media vendors and services that don't work as a...
View articleYour company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleMany e-tailers are now worth more dead than alive. That's because the value of many e-tailers' stock equity is lower than the value of the cash they h...
View articleIt pays to listen to customer complaints. A customer who invests the time to make a suggestion, even a nasty complaint, is giving you leverage for inc...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleThe ad network continued its string of acquisitions Thursday,garneringsome optimistic predictions for its profitability. Read More...
View articlevTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...
View articleNintendo scrubbed its existing database to identify the ages of the individuals, then got parental permission for each existing and future member. The...
View articleReal Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...
View articleBefore a television commercial is aired, it undergoes thorough testing to ensure every second is effective and the advertiser's message is understood ...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
View articleDana missed a start-up on the exhibit floor at Jupiter's Online Advertising Forum. Impower has its TransAct pay-for- performance network coming out of...
View articleAdForce forges a partnership to cement its position in the wireless ad serving industry. Read More...
View articleIn today's search engine environment, one must perform periodic daily, weekly and monthly maintenance to stay listed in the engines. This can become r...
View articleRich media interstitial startup Net-mercial announced its intentionto enter the ad network space. Read More...
View articleOpt-in email sounds like an advertiser's dream: thousands of people who have asked to receive sales information. But the term "opt-in" is almost never...
View articleMany of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...
View articleOnline precision marketing company Naviant announced it would bepursuing a new sales channel for its products Wednesday. Read More...
View articleJupiter's report about the future of online advertising is basically a "good news/bad news story." The good news for marketers is that online ad spend...
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