Of all the applications spawned on the Internet, email is the most pervasive. Its ubiquitousness surpasses phone, fax, postal, and express delivery se...
View articleDana predicts a lot less denial and a lot more acceptance at Jupiter Communications' Online Advertising Forum as he ponders over the amount of unfinis...
View articleThis 47-year-old father with a wife of 21 years and two sons also has another child: an advertising agency he gave birthto in 1988, which has delivere...
View articleTheinstalled base of broadband-enabled consumers will reach 35 million by 2005, as availability soars and prices for basic access fall, according to a...
View articleMore than 20 million American Internet users are interested in high-speed Internet access, and 12 million are ready to buy now. But a report byThe Str...
View articleIt had to come to this, the real killer... er, birthing app. Announcing the birth of BabyPressConference.com, a web site that displays an intriguing a...
View articleDo you really know how much traffic the Web site you're advertisingon gets? Read More...
View articleThe increase in the number of Web sites featuring multimedia offerings and interactive graphics will push consumers to sign up for broadband access se...
View articleTwo companies launch an integrated campaign targeting a localaudience. Read More...
View articleThanks in large part to the Internet and other new technologies, the communications industry will remain the fastest-growing sector of the US economy ...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleBuying a cell phone can be a very messy business. There are dozens of phone brands and models to choose from and oodles of service providers with a di...
View articleThe online advertising leader unveils its solution to the unsold adinventory issue. Read More...
View articleVisa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...
View articleThe rich media advertising firm dips into databases for its latestproduct enhancement. Read More...
View articleVariety appears to be the spice of life for advertising-supported Websites. Read More...
View articleCustomer loyalty. A coveted treasure we all strive for. What's the best way to achieve it, and where does it come from? A good portion of it stems fro...
View articleThis introduces a new ClickZ column, B2B Marketing, starting next Monday. It's on the bleeding edge, and it's all about businesses aggressively levera...
View articleWhy has "permission marketing" proved so popular among marketers? Good question. It seems permission marketing has exploded because the phrase itself ...
View articleWireless is huge in countries like Finland, Sweden, and Japan, but it will be 18 months or so before the wireless Internet becomes a killer app in the...
View articleSnapfish makes a play for Juno users. Read More
View articleIt's much more fun to brag about the size of your affiliate network, but really, who cares? When you talk to fellow affiliate marketers, it's more int...
View articleSelf-service Internet ad network adds travel portal to itsofferings. Read More...
View articleThis just in from the "Emperor Has No Clothes" Department. Wireless Application Protocol (WAP) is dead. It's a stiff bereft of life, it rests in peace...
View articleBy 2003, online marketplaces must be managed strategically as part of the selling channel mix. Short-term, stopgap tactics will not suffice when the n...
View articleA company offering self-service market research tools, makes movestoexpand its capabilities. Read More...
View articleTV image spots serve to do nothing more than build name recognition (often confused with any real branding). Not that there's anything wrong with that...
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