Register.com Tuesday struck a dealwith About.com to become the exclusivedomain name registrar on the network of vertical sites. Read More...
View articleFresh, original, relevant content is one of the most important assets you have as an online publisher. After all, what else distinguishes you from the...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleIf you're in New York or San Francisco, you can start using a new online shopping medium starting today. GeePS.com, a wireless shopping portal, is lau...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleiFUSE, a new content site aimed at hipyoungsters, on Monday launched a $10 million print branding campaign tobuild its image with its target audience....
View articleIn a move to consolidate its Internet holding, focus more attention on theburgeoning medium, and fuel growth, Cyrk,a 24-year-old traditional promotion...
View articleAt a time when the ad industry is increasingly embracing onlinemarketplaces, start-up Media Market Makers on Tuesday will unveil plans fora new busine...
View articleMany merchants in cyberland are constantly making assumptions about customer preferences based on incomplete knowledge. And this incomplete knowledge ...
View articleMimeo.com, a printing service thatreceives documents over the Net, on Monday kicked off a $20 millioncampaign that jokingly thanks Vice President Al G...
View articleMike talks turkey about how to handle press relations online if you're a B2B business. Tips on reaching the PR marketplace, identifying the players, u...
View articleBig Brother is coming or at least what we hope is his less scary cousin! That's what a few might believe... given predictions for some of the wireless...
View articlePromotions company OneClip.com onMonday kicked off a business-to-business ad campaign, developed with thehelp of its agency of record, HeitnerWeiss. R...
View articleCompetitive pressures drove e-commerce and financial players to sharplyincrease online ad spending in 1999, but online and computer-relatedcompanies c...
View articleAffiliate marketing gets a lot of attention these days. Forrester reported that affiliate programs accounted for 13 percent of 1999's online retail sa...
View articleWhile online exchanges spring up for everything from chemicals, to steel,to plastics, the business-to-business action in the advertising industry isin...
View articleNick argued last week that web sites share a numbing, vanilla blandness. But his mail says: "Hey, it's the same offline. So what's your point?" Well, ...
View articleSo you want to build your Internet brand? There's a lot to it. You need the positioning skills of an ad agency, the keen foresight of an information a...
View articleDana is concerned about the use of the Digital Millennium Copyright Act (DMCA) of 1998. First Mattel sued Cyber Patrol hackers, blocking distribution ...
View articleWink Communications, a firm whosetechnology adds interactivity to television advertisements, scored a coup this week, rolling out its service over Tim...
View articleHard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...
View articleUnicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign -- thefirst to bring Unicast's Superstitial format to the Unite...
View articleFree Internet provider NetZero Inc. Thursday formed a new online market researchdivision. Read More...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleOnline retailers that succeed in building customer loyalty can be more profitable than online competitors that focus only on transactional metrics suc...
View articleinternet.com Thursday acquired Xceed's publishing business ChannelSeven.com on Thursday, in a deal that fosters the Internet portal's desire to widen ...
View articleWhat role should brands like Pepsi, M&M's and Palmolive have on the Internet? You can't buy, sample or play with the product online. What would you ex...
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