Internet marketers should appeal to users' desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked...
View articleThe soon-to-be-merged Travelocity.com and Preview Travel Thursday teamed with Priceline.com in a deal to market each other's products on their Web sit...
View articleThe rate of growth in online advertising will slow during the nextfive years, but it will reach 13.3 billion in the US by 2003,according to eMarketer....
View articleQualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Read Mor...
View articleJust days after RealNetworks announced technology to insert advertisements into its RealAudio and RealVideo streams, which it is selling with the help...
View articleOnline advertising network RealMedia announced the hiring of a new president and chiefexecutive officer, Christopher Neimeth, the former senior vice p...
View articleA co-marketing agreement inked Thursday teamsYahoo! with e-financial services toolsmaker Corillian in a bid to beef upthe portal's Finance section. Re...
View articleConsumers are embracing online banking, but they want more services, and accounts that are easier to open, according to an eFunds survey. Read More...
View articleAmazon was one of the first dotcoms in the world to recognize the value of affiliate programs, starting a flurry over similar programs. The key proble...
View articleMark Burchill, a co-founder of Internet advertising firm 24/7 Media, Wednesday confirmed reports that he plans to leave his post as senior vice presid...
View articleYou'd have to be living in a cave if you failed to notice that retailers' spending on traditional media -- especially spending by upstart e-tailers --...
View articleInteractive agency K2 Design and domain name registrar Register.com announced Wednesday that they've agreed to co-market one another's services. Read ...
View articleWith Hanukah past its mid-point, the Christmas buying season heads into the home stretch. And it's been a grand season so far. The malls are jammed, f...
View articleAs the Internet business turns increasingly toward broadband and wireless content delivery, audience measurement firm Media Metrix said it would turn ...
View articleToday you boot up. Tomorrow you'll log on. And things may never be the same. If your nose hasn't beenburied in industry rags lately, you may not know ...
View articleSan Francisco-based interactive agency Lot21 unveiled two new offerings -- consulting services and Web marketing. Read More...
View articleLast week, Jim raised the specter of awareness and branding and that there might be a difference between the two. He also alluded to how these two thi...
View articleThe Next Generation Network(NGN) and IBM are teaming with Otis Elevator to bring news, entertainment, and targeted advertising to captive audiences in...
View articleUse of the Internet by clinical and support staff in US hospitals has increased dramatically in the past year, according to a study by VHA Inc. Read M...
View article"You can't always get what you want, but if you try some times you just might find, you get what you need." That's the real lesson hidden in AT&T's "c...
View articleOnline holiday shoppers will spend less than 10 percent of their budgets online in 1999, according to Jupiter Communications, but AOL says shoppers ar...
View articleThe US Patent and Trademark Office Tuesday awarded affiliate marketer LinkShare Corp. a patent on the technology behind its affiliate program. Read Mo...
View articleIt's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now abou...
View articleEuropean online ad network ad pepper media and Swiss publishing firm Ringier AG have formed a joint venture to be called ad pepper media Switzerland. ...
View articleBob Dorf tells you about e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. The e-mail e-pidemic (sorry) rocking ...
View articleOne truly amazing aspect of the web is the ability to create a web "site" that is actually composed of content served by several servers belonging to ...
View articleLifeMinders.com, the firm thatsends advertiser-sponsored e-mail reminders, Tuesday announced it hadsigned new ad deals with PETsMART.comand InsWeb wor...
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