Excite@Home began a multi-million dollarlocal market@Home advertisingcampaign promoting the fast and "always on" nature of the cable Internetservice. ...
View articleFor the second week in a row, the most clicked-upon banner was WindowsMedia.com's ad, which had a13.5 percent CTR, according to Web measurement firm N...
View articlePrice comparing shopping bots have turned traditional retailing on its head. But are low prices all that customers want? Not really. They like great s...
View articleHere is a point that hasn't been made in all the press hype surrounding the selection of SGI chairman Richard Belluzzo as Microsoft's online director....
View articleRestaurant takeout and delivery service Food.com launched a marketing program designedto reach college students where they live -- on campus and onlin...
View articleBlueStreak.com has launched itsJava-based On-The-Fly system that enables real-time creation, management andmanipulation of the company's E*Banner ads....
View articleMezzina/Brown has been selected by Real Media as its off-line advertisingagency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan...
View articleCommunity Web site company sixdegrees has begun its first formaladvertising agency review, hiring agency consultant Pile and Co. Read More...
View articleInteractive agency Left Field has resigned from the onlineadvertising account of Amazon.com because of disagreements overmoney and competitive conflic...
View articleOpt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...
View articleWeb traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...
View articlePublic relations and marketing professionals are control freaks. They try to control the message. Control the use of logos. Control rogue web sites. T...
View articleAffiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 millioncampaign to promote the new brand name. Read More...
View articleOutsourced ad management and delivery services AdForce Inc. signed a contract with Tickets.com, a ticket distributor for morethan 3,800 entertainment ...
View articleNick tells you why you want to build your marketing plan into your online business model. Right from the start. In the bricks-and-mortar world you can...
View articleJuno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleDigital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...
View articleBack in 1996, most community sites were unaware they needed things like free web pages, email, chat, and forums to be successful. When they found the ...
View articleinternet.com signed with NetGravity to use its AdServer softwareto manage advertising across its network of 65 Web sites and related Internetmedia pro...
View articleAre William Shatner and the eCampus kids doing their brands any good? Studies by Opinion Research International and PC Data Online found that the top ...
View articleWPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleInternet marketing and solutions company BeFirst.com signed a promotional deal withClear Channel Los Angeles, a division of media companyClear Channel...
View articleJ.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...
View articleMyComputer.com, a provider of free Webtools, said it has purchased BannerExchange.com in preparationfor the launch of a new free banner exchange servi...
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