What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

I-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...

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Startup AdOutlet.com Sets Up Advisory Board
Media

Startup AdOutlet.com Sets Up Advisory Board

27y Beth Cox

Startup AdOutlet.com Sets Up Advisory Board

AdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...

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And Now For Some Bad Grammar
Marketing

And Now For Some Bad Grammar

27y Nick Usborne

And Now For Some Bad Grammar

Nick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...

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Jotter Users Can Choose Their Ads From the Flycast Network
Media

Jotter Users Can Choose Their Ads From the Flycast Network

27y Beth Cox

Jotter Users Can Choose Their Ads From the Flycast...

Jotter Technologies, a provider of useragent technology, signed a deal with ad network Flycast so that users of the free Jotterservice can specify the...

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@dVenture Network Adds ADSDAQ Inventory
Media

@dVenture Network Adds ADSDAQ Inventory

27y Beth Cox

@dVenture Network Adds ADSDAQ Inventory

The @dVENTURE Network, a division of VentureDirect Worldwide, addedthe ADSDAQ Network to its own advertisinginventory of Web sites. Read More...

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Campaign Launched for New Find-a-Realtor Site
Media

Campaign Launched for New Find-a-Realtor Site

27y Beth Cox

Campaign Launched for New Find-a-Realtor Site

Best Image Marketing launched an adcampaign to drive traffic to its new Number1Experts.com site, which makesit easy for a buyer or seller to find "the...

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The Web And TV
Marketing

The Web And TV

27y Gerry McGovern

The Web And TV

The Web and the TV are different. We view television for a performance. We interact with the web for information flow. The web is like a library. The ...

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E-Commerce Taxes: No Big Deal
Audience

E-Commerce Taxes: No Big Deal

27y Michael Pastore

E-Commerce Taxes: No Big Deal

The growing acceptance of e-commerce has raised important tax policy issues for state and local governments, consumers, and retailers, but a study con...

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Webshots Has Best CTR for the Week
Media

Webshots Has Best CTR for the Week

27y Beth Cox

Webshots Has Best CTR for the Week

The most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate,according to the BannerTrack ser...

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Partnering For The Right Sales Capabilities
Media

Partnering For The Right Sales Capabilities

27y Janet Ryan

Partnering For The Right Sales Capabilities

Talk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...

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E-Commerce Software Market Blossoms
Marketing

E-Commerce Software Market Blossoms

27y Michael Pastore

E-Commerce Software Market Blossoms

By the end of 2002, $2.8 billion will have been spent worldwide on e-commerce software, according to the report "Global E-Commerce Software Markets" b...

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Desktop Advertising App for Restaurants Launched
Media

Desktop Advertising App for Restaurants Launched

27y Beth Cox

Desktop Advertising App for Restaurants Launched

Bull's Eye Media is marketing what itcalls a new concept in small business advertising for restaurants, called theOnline Local Exchange (OLE). Read Mo...

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BlueStreak.com Offers Rich Media Banner Product
Media

BlueStreak.com Offers Rich Media Banner Product

27y Beth Cox

BlueStreak.com Offers Rich Media Banner Product

BlueStreak.com launched as an Internetadvertising and e-commerce technology provider and said its first product isa next-generation, rich media advert...

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Furniture.com Launches $5 Million National Campaign
Media

Furniture.com Launches $5 Million National Campaign

27y Beth Cox

Furniture.com Launches $5 Million National Campaig...

Online retailer Furniture.com launched a $5 million-plusnational advertising campaign inviting consumers "to love their rooms" withhelp from "the best...

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Hitsgalore.com: Lawsuits Based On False, Misleading Report
Media

Hitsgalore.com: Lawsuits Based On False, Misleading Report

27y Beth Cox

Hitsgalore.com: Lawsuits Based On False, Misleadin...

No stranger to IAR press, Hitsgalore.com Inc. this week issued a statementsaying that the recent class action lawsuits filed against the company are"w...

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Internet Performance at All-Time High
Audience

Internet Performance at All-Time High

27y Michael Pastore

Internet Performance at All-Time High

Internet users downloading Web pages via modem connections are doing so at the fastest speeds in more than one year, according to Inverse Network Tech...

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"Get Paid To Surf" Operation Launched by GoToWorld.com
Media

"Get Paid To Surf" Operation Launched by GoToWorld.com

27y Beth Cox

"Get Paid To Surf" Operation Launched by GoToWorld...

LanguageForce Inc. has launched anad-backed search portal called GoToWorld.com that, like AllAdvantage.com, pays members moneyto surf the Web. Read Mo...

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How I Became A Millionaire At Nicksbuttons.com
Email

How I Became A Millionaire At Nicksbuttons.com

27y Nick Usborne

How I Became A Millionaire At Nicksbuttons.com

Are you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...

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Sharing Ad Data
Analytics

Sharing Ad Data

27y Eric Bozinny

Sharing Ad Data

The rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...

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Jones Naughton Signs With DoubleClick
Media

Jones Naughton Signs With DoubleClick

27y Beth Cox

Jones Naughton Signs With DoubleClick

Jones Naughton Entertainment said that its GoOn-line.com subsidiary signed anadvertising agreement with DoubleClick Inc. Read More...

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Verio in Marketing Pact With AOL UK
Media

Verio in Marketing Pact With AOL UK

27y Beth Cox

Verio in Marketing Pact With AOL UK

Verio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...

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Avaterra.com Launches With AdObject Technology
Media

Avaterra.com Launches With AdObject Technology

27y Beth Cox

Avaterra.com Launches With AdObject Technology

Internet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...

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Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign
Media

Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign

27y Beth Cox

Encyclopaedia Britannica Taps Deutsch Inc. for $25...

Chicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...

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American Express Signs Multi-Million Deal With Netscape
Media

American Express Signs Multi-Million Deal With Netscape

27y Beth Cox

American Express Signs Multi-Million Deal With Net...

Netscape, a subsidiary of AOL, and American Express signed a two-year,multi-million dollar sponsorship pact to bring American Express financialservice...

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An Education in MP3
Audience

An Education in MP3

27y Michael Pastore

An Education in MP3

A survey conducted by Webnoize, a site dealing with the new media music industry, confirms what many have long suspected about the use of the MP3 musi...

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Breaking Into A Category
Media

Breaking Into A Category

27y Tom Hespos

Breaking Into A Category

The rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...

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Memo from the CEO of Sullen-Underfoot, Inc. Re: This Web Thing
Media

Memo from the CEO of Sullen-Underfoot, Inc. Re: This Web Thing

27y Chris Maher

Memo from the CEO of Sullen-Underfoot, Inc. Re: Th...

Attention fellow Underfooters! Get the lowdown on this "web thing" with a little twist from our friends at Unfettered Stomping, Inc. and Sullen-Underf...

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