Potlatch, WA-based start-up Captivate Inc. introduced a newrich-media tool called Interactive Marketing Applications (IMAs) for theInternet advertisin...
View articleThe stock of Cupertino, CA-based ad server company AdForce Inc. took a beating after thecompany lost its fourth-largest customer, GeoCities, following...
View articleWant a terrific media plan? Then forget the BS and think strategy. It's a guarantee for clear goals, objectives, proper budget and ultimately, killer ...
View articleAcross all industry sectors, 37.1 percent of organizations already have e-business operations in place, and more are on the way, according to Computer...
View articleAnn Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...
View articleLos Angeles-based Jones Naughton Entertainment Inc. said it willmarket its Internet kiosks as "GoOnLine" to build brand awareness and signeda distribu...
View articleThe concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...
View articleSan Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services...
View articleSan Francisco-based Organic said its New York office now offerspublic relations and marketing services through its new OrganicCommunications division....
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleSan Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...
View articleSean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...
View articleSan Francisco-based Pets.com, an online provider of petproducts, information and services, began an online campaign with XOOM.com, a direct e-commerce...
View articleSan Mateo, CA-based Women.com Networks launched a new televisionadvertising campaign with the tagline "Women-not-Cliches." Read More...
View articleOne of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...
View articleSears, Roebuck and Co. and Microsoft Corp. signed a two-year, multi-milliondollar agreement for Sears to advertise across the MSN Network of Internet ...
View articleSan Francisco-based ZDNet launched "ZDNet Smart Serving," a newWeb advertising program that enables advertisers to target their campaigns toZDNet visi...
View articleA study by Cahners In-Stat Group found that 66 million US consumers are demanding Internet access, indicating major growth is ahead for small "Mom and...
View articleDoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch. Read More...
View articlePasadena, CA-based GoTo.com, a provider of targetedpay-for-performance online advertising, launched a new suite of tools thatenables Web sites to take...
View articleThe Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...
View articlePolaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers. Read More...
View articleBonzi Software had the top-ranked bannerbased on reach percentage for the week ending May 23, according to theBannerTrack service of Nielsen//NetRatin...
View articleDabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...
View articleMuch like their customers, more financial planners and broker-dealers logged onto the Internet for business in 1998 than in 1997. For the third year, ...
View articleRevenue in the worldwide Internet commerce application market, which soared 154 percent to $444 million in 1998, will jump another 280 percent to $1.7...
View articleNew York City-based WinStar Interactive, a unit ofWinstar Communications Inc. signed three new Web publishers to its rep list.WinStar Interactive gene...
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