Yellow pages ad marketer R.H. Donnelleyand DoubleClick Thursday announcedan alliance to target local users in a Cincinnati/northern Kentucky Webadvert...
View articleThe winner of the most Compelling Creative for the ClickZ Challenge was K2 Design in New York City, which narrowlyedged out Silicon Valley's Beyond In...
View articleSan Francisco-based Web site directory company Looksmart named Derek Malmquist as vicepresident of brand marketing and said it will launch a multi-mil...
View articleLouisville, CO-based PrivaSeek Inc. launched the beta versionof its information control solution that allows consumers "to protect,control and gain va...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleNew York City-based DoubleClick Inc. said its quarterly netloss narrowed to 18 cents a share, including a relocation charge, versus aloss of 21 cents ...
View articleA study of customer satisfaction with the work of interactive services firmssays that one in three companies has ended Internet projects because of po...
View articleGlobal banner exchange network HyperBanner relocated its corporateheadquarters from Haifa, Israel to Cupertino, CA. Read More...
View articleWith the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcomingtour featuring ...
View articleA study by Cyber Dialogue and Booz-Allen & Hamilton found that consumers today rely significantly less on the traditional offline broker structures fo...
View articleDoubleClick Inc., a leading provider of globalInternet advertising solutions, has selected MTI's Fibre Channel-based storagesystems to support the com...
View articleWeb Sites seeking advertising continues to grow at an enormous rate, according to the latest report released by AdKnowledge. Read More...
View articleIn an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinne...
View articleWhat's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...
View articleAs rich media advertising grows at a booming rate, @Home Network has been working to help facilitate that growth. Read More...
View articleRich LeFurgy, one of the early leaders in the Internet's advertising industry, has joinedThe Walden Group, a San Francisco-based venture capital firm,...
View articleCMGI subsidiary Adsmart this weekannounced a new division dedicated to improving the profitability of Web sites. Read More...
View articleSince adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase. Read More...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
View articleExperienced ad sales people are eager to make the move into Internet ad sales, but hiring managers want Internet experience. Janet tells you how to ge...
View articleReston, VA-based PC Data launched @PCData, a Webaudience measurement tool that tracks the online habits of 24,000 people inthe U.S. and Canada. Read M...
View articleSan Francisco-based ad networkFlycast Communications Corp. added fourveteran executives to its management team. Read More...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleMicrosoft was the top Web advertiser by banner impression for the week endingApril 18, according to the Nielsen//NetRatings syndicatedad research serv...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
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