Driven by big gains in PC penetration and Web usage, Web/online advertisingexpenditures are predicted to reach $7.1 billion by 2002, according to a ne...
View articleA new ad strategy created by Standard & Poor's interactive investment advisoryservice S&P Personal Wealth and interactiveagency K2 Design contributed ...
View articleThere's a bunch of very aggressive retail sites selling at cost-plus-zero. And the "portailers" have this small advantage known as "reach." Is this th...
View articleNew York City-based Internet ad network DoubleClick Inc., which has seen itsstock soar since the first of the year, said that its board of directors h...
View articleBurlington, MA-based rep firm BURST! Media said it has enabled advancedrich mediaadvertising across its entire network of more than 2,500 member Web s...
View articleMaybe you can't be too thin, but you CAN be too rich...at least, when it comes to the bleeding edge of technology. Is Dave Olson a Luddite? Read More...
View articleIt's been called America's new national pastime. Thanks to online brokerage accounts, hot Internet stocks, and low commissions, trading stocks has bec...
View articleHuntington Beach, CA-based Argent Capital Corp. said its plan to acquire 100percent of the common stock of NetVoucher Inc. and its NetVoucher.com "e-A...
View articleNew York City-based VentureDirectWorldwide said it isrelaunching the Free Forum, its network of free offersites on the Internet, with a new look, an i...
View articleToday, interactive marketers are looking for innovative ways to completely partner their product's brand with the site brand. How? By integrating thei...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleMichelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Read More...
View articleSeattle-based Go2Net Inc., a network ofbranded,technology- and community-driven Web sites, launched its first nationaloffline advertising campaign, de...
View articleInteractive agency Nicholson NY said it hasbegun work on a redesign and relaunch of TheMetropolitan Museum of Art's Web sitefor its collections, progr...
View articleMicrosoft reportedly is expanding its advertising sales force as part of aplan to make its MSN.com Web site one of the top portals on theInternet. Rea...
View articleNew York City-based HotSocket Inc., a Web-based directresponse marketing company, said that Alan Kipust of Proteam.com (formerly Genesis Direct) hasjo...
View articleNew York city-based FreeRide, an e-commerce affinity site, haslaunched a site for advertisers that serves banner ads to people when they want to see t...
View articleAmazon.com and Dell Computer Corp. Wednesday entered amarketing agreement that will link the companies' Web sites and offercustomized content for Amaz...
View articleSean admits to being a geek - loud and proud. So Scientific American gets him thinking... Read More...
View articleA local business wants to go online. And the local ISP puts up a "quickie" web site. Road to disaster? Can be, says web developer Muhammad Lee. Read M...
View articlePortland, OR-based interactive agency eyescream interactive said it hascontracted billings for the first two months of 1999 in excess of thecompany's ...
View articleDespite the attention on the Internet as a recruitment tool, help-wantedclassified advertising is projected to be the most widely-used and effectiveve...
View articlePontiac is sponsoring The Sporting News Online's third annual "Beat theBracket" contest in which fans compete for trips for two to the year 2000men's ...
View articleBerkeley, CA-based rewards marketer Cybergold Inc. launched its newmicropayment "Earn & Spend Community," calling it "the first and only place onthe W...
View articleIf your business has not gone global, you can bet your euro dollar that your competition has a plan to get there, regardless of their geographical loc...
View articleYahoo Japan Corp., ajoint venture between Yahoo! Inc. of the U.S. and Japan's Softbank Corp., saidit expects pretax profit of 270 million yen ($2.23 m...
View articleCPMs are dropping, inventory is ballooning, and click-throughs are slipping...time to haul in the big guns of profile-targeted banners. Read More...
View article