SportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...
View articlePARADIGM Interactive was named online agency of record by Service Merchandise. Read More...
View articleMost US Internet users would rather pay a higher monthly service fee totheir current ISP than switch providers, according to Internet User Trends, an ...
View articleMultex and i33 communications , Multex'sonline advertisingagency, have partnered with Quote.com to customize banner ads for individualinvestors visiti...
View articleSportsLine USA Inc., publisher of CBS SportsLine , selected DoubleClick's DART technology as its adserving solution. Read More...
View articleA joint study by Gemini Consulting and the University of Freiburg reveals how companies in German-speaking areas evaluate e-commerce. Read More...
View articleE-commerce revenue in Europe will surge to more than $8 billion by the year 2004, up from $35.8 million in 1997, according to a report by Frost & Sull...
View articleArbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...
View articleAberdeen Group issued a newreport projecting that Internet advertising spending will reach $5.1 billionby the year 2000. Read More...
View articleWhile over 15 million adults connected to the Internet in the US claim they have researched mortgage and equity loan rates online, only about one-thir...
View articleWeb advertising management solution company AdKnowledge named Kimberly A. Finder as director of finance. Read More...
View articleSimultaneous use of PCs and television is on the rise, according to Media Metrix , which said that nearlyhalf of all Windows PC households (47 percent...
View articleSmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed anexclusive online advertising representation partnership for SmartMoney.com wit...
View articleExcite launched asweepstakes promotion for its Holiday Shoppe e-commerce area designed forgift-givers. Read More...
View articleWorldwide Internet music sales will generate $3.3 billion by the year 2004, according to a report by Market Tracking International (MTI). Read More...
View articleCitron Inc. in New York and London said it plans to launch both a print and anInternet advertising campaign early in the new year to attract customers...
View articleZDTV , an affiliate of Ziff-Davis and Internet auction house ONSALE Inc. launched television advertisingthat features technology that lets live online...
View articleGateway is holding on to its lead, while Dell Computer jumped four positions in the Media Metrix Convergence Index for the first half of 1998. [IC_ART...
View articleA newsletter called 'Check Box' is launching this month with the goal ofbecoming "the definitive source for news and reporting on the performance ofva...
View articleThe UK's Internet Advertising Bureau is planning its first ever NationalAudience Survey, designed to provide online advertisers with regular andobject...
View articleIDG's The Industry Standard , anewsmagazinefocused on the Internet economy, named Jonathan W. Chalon, formerly theinternational advertising director a...
View articleIn last week's column, I recommended that you fully enable your sales team to sell, and off-load everything else to less-specialized, less-expensive e...
View articleFrontline Communications Corp. selected G. S. Schwartz& Co. Inc. in New York City as its public relations and investor relationsfirm. Read More...
View articleWeb measurement firm NetRatings said Toys R Us took lead inholiday advertising with the No. 1 slot, reaching 11.15 percent of thehousehold Web audienc...
View articleTHINK New Ideas Inc. posted a net loss for its first quarter of fiscal 1999 ending Sept. 30 of $1.4million, or $0.17 per share, compared with net inco...
View articleInteractive Distributors Inc. (IDI),which uses television promotional spots to drive viewers to interest-specifice-commerce and content Web sites, con...
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