Just when you think you've seen every possible combination to entice anadvertiser, along comes somebody with an idea that leaves your head spinning--s...
View articleFoote, Cone & Belding San Francisco (FCB) said that ZDTV , an affiliate of Ziff-Davis, awarded its estimated $10 million brand development, advertisin...
View articleA company called TeleSpace ismarketing a product called AdCast that is designed to overcome what it calls"banner busting" technology deployed by some ...
View articleBiztravel.com , an Internetcompany for frequent business travelers, named Sraboni "Renee" Flemish assenior vice president of sales and marketing and J...
View articleAuction Universe said it plans a $10 million marketing campaign to promote its site re-launch on Sept. 16. Read More...
View articleNarrowline said it signed an agreement with Cybereps , a full-service advertising salesand marketing agency, to conduct intensive, site-specific resea...
View articleAdKnowledge deliveredan ad system module called Campaign Manager, designed to streamline theexecution of buys and trafficking of Web advertising campa...
View articleParable, an Internet multimedia company, said it has signed an agreement bywhich Tripod will host a co-branded ThingSearch onits community Web site. R...
View articleU S WEST Dex , a provider ofInternet yellow pages services in a 14-state region, said it is partneringwith DoubleClick Inc. to provide greatertargetin...
View articleAdQuest Classifieds , asupplier of Internet classified services for newspapers, said it signedits 600th newspaper customer. Read More...
View articleIn a move designed to attract more national brand-name Web site publishers, 2CAN Media Inc. formed PinnacleInteractive, a new division created to give...
View articleMarketwave Corp. , a provider of Webmining and real-time site analysis solutions, delivered Hit List Enterprise4.0 with new support for Oracle databas...
View articleUltrexx Corp. launched its new"Knowledge Banner" technology, an intelligent interactive banner solution thatcontains an embedded knowledge base. Read ...
View articleOf the top 25 domains with the greatest percentage increase in unique audiencefrom May 1998 to July 1998, 40% fell in the shopping and promotionscateg...
View articleValueClick , a provider of cost-per-click (CPC) advertising solutions, launched ValueClick AD/VANTAGE, a program for high-traffic Web publishers with ...
View articleVolvo Cars of North America will list its entire dealers' inventory of pre-owned Volvos on the online car-buying network, Autoconnect.com. Read More...
View articleIf ever the ad sales staff says there just aren't enough new sites to satisfythe clients, have them read this. Alexa Internet said about 1.5million ne...
View articleAgents Technologies Corp. in Quebec, adeveloper of search agent technologies and solutions, recently joined the DoubleClick Network . Read More...
View article7th Level Inc. named THINK New Ideas to execute an integrated,interactive marketing campaign in conjunction with the release of its newAgent 7 rich me...
View articleSnap! , the directory, search and navigation service jointly owned and operated by CNET Inc. and NBC, selected Saatchi & Saatchi as agency of record. ...
View articleThis reward-marketing patent business may well end up inthe laps of thelawyers as first CyberGold and now Netcentives announced patents forvarious rel...
View articleBeyond Interactive in Ann Arbor, MI willopena San Francisco branch office on Sept. 1, to be headed by Vice President forClient Services Matthew Day an...
View articleNew York City-based VitaSave , an online natural health superstore and resource center, and Thrive, a consumer-health site, signed a one-year agreemen...
View articleWavePhore Inc. said that it isadding streaming audio and video support to its ad-backed WaveTop broadcast service. Read More...
View articleShareholders of Nielsen MediaResearch approved a planfor a reverse, 1-for3 stock split. Read More...
View articleHayes & Associates , an interactive marketing consulting firm, signed an agreement with intranet developer Cyberphilia , to develop the positioning an...
View articlePC Data in Reston, VA is launching a banner ad campaign for a new servicecalled @PCData , a market research tracking servicethat solicits open public ...
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