GM Puts Local Search in the Driver's Seat With AtYourService
Ecommerce

GM Puts Local Search in the Driver's Seat With AtYourService

11y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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TapSense Launches First Ads for Apple Watch
Display Advertising

TapSense Launches First Ads for Apple Watch

11y Emily Alford

TapSense Launches First Ads for Apple Watch

San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...

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Digital Marketing People on the Move: December 2014 Roundup
Marketing

Digital Marketing People on the Move: December 2014 Roundup

11y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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5 campaigns that won in 2014
Acquisition

5 campaigns that won in 2014

11y Huw Jenkins

5 campaigns that won in 2014

As another year expires, which adverts cling fondly to the recesses of your marketing brain? The integration of social media continues to drive the su...

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Halfords launches #31FitterDays Facebook campaign
Acquisition

Halfords launches #31FitterDays Facebook campaign

11y Leighann Morris

Halfords launches #31FitterDays Facebook campaign

Utilising the public's inevitable post-Christmas calorie guilt, Halfords has launched a social media campaign, encouraging people to become more activ...

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Search-Driven Microsites in Brand gTLDs – Top Trend for 2015
Data insights

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

11y Jennifer Wolfe

Search-Driven Microsites in Brand gTLDs – Top Tren...

As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...

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How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies
Automation

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B So...

11y Jasmine Sandler

How to Yield Higher Marketing ROI: Coupling Smart ...

By combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...

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The State of Social Media in China
Asia

The State of Social Media in China

11y Joshua J. Steimle

The State of Social Media in China

As we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...

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5 Holiday Ads That Won Social in 2014
Media

5 Holiday Ads That Won Social in 2014

11y Emily Alford

5 Holiday Ads That Won Social in 2014

We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales ...

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Mobile Drives Online Sales on Christmas Day 2014
Media

Mobile Drives Online Sales on Christmas Day 2014

11y Yuyu Chen

Mobile Drives Online Sales on Christmas Day 2014

IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...

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Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy
Agency Spotlight

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

11y Emily Alford

Spotlight On: Saatchi & Saatchi LA's President...

Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...

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Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive
Email

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Ali...

11y Jeanniey Mullen

Email Marketing: What Parts of It Are Dead and Wha...

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...

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The Dynamic Detection and Redirection Impact on Global SEO
Asia

The Dynamic Detection and Redirection Impact on Global SEO

11y Motoko Hunt

The Dynamic Detection and Redirection Impact on Gl...

The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...

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Happy Holidays From the ClickZ Team!
Marketing

Happy Holidays From the ClickZ Team!

11y ClickZ News Staff

Happy Holidays From the ClickZ Team!

Happy holidays from all of us here at ClickZ! Read More

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

11y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Long Live the King
Marketing

Long Live the King

11y Dave Lloyd

Long Live the King

The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...

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Programmatic Predictions for 2015
Display Advertising

Programmatic Predictions for 2015

11y Liz Rutgersson

Programmatic Predictions for 2015

What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...

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Paid Media Strategy Review Tips
Paid Search

Paid Media Strategy Review Tips

11y Lisa Raehsler

Paid Media Strategy Review Tips

These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...

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AIA Launches Start-Up Accelerator Course in Hong Kong
Asia

AIA Launches Start-Up Accelerator Course in Hong Kong

11y Sophie Loras

AIA Launches Start-Up Accelerator Course in Hong K...

Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...

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Rise of the Nomophobes
Asia

Rise of the Nomophobes

11y Mandeep Grover

Rise of the Nomophobes

Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

11y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

11y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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It’s Chaos Out There!
Marketing

It’s Chaos Out There!

11y Robin Neifield

It’s Chaos Out There!

With so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...

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How to Launch Your B2B Social Media Presence: A 30-Day Plan
Social

How to Launch Your B2B Social Media Presence: A 30-Day Plan

11y Kristin Kovner

How to Launch Your B2B Social Media Presence: A 30...

This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...

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Programmatic in China Part 1: Programmatic Premium
Asia

Programmatic in China Part 1: Programmatic Premium

11y Charlie Wang

Programmatic in China Part 1: Programmatic Premium

A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...

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Will Losing Starbucks Mean the End of Square?
Media

Will Losing Starbucks Mean the End of Square?

11y Mike O'Brien

Will Losing Starbucks Mean the End of Square?

With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on it...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

11y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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