The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleIs Cara Delevingne the world's most digitally inspired supermodel ever? Possibly, if her new live Instagram videos, which show her and her fellow mode...
View articleWhether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Rea...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View articleWe are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...
View articleCustomers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...
View articleIn this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to eng...
View articleIn an innovative new whitepaper released this week, the digital marketing experts at PeerIndex explore the ins and outs of influence marketing and dis...
View articleIn an inspired and forward-thinking digital move, PepsiCo has begun a new digital out of home (DOOH) campaign, which sees it show off the talents of i...
View articleMarketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleThe DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreene...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleAfter the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. ...
View articleHeineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that wi...
View articleThe brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it of...
View articleAccording to the results of the #socialis project from cyber-bullying charity The Cybersmile Foundation, nearly half of UK social media users believe ...
View articleThe brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...
View articlePeople who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
View articleContent marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
View articleBoth Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...
View articleAny company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...
View articleAirbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to custo...
View articleVirgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...
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