See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...
View articleThe brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...
View articleSocial network advertising spending in North America will be the highest over the next two years, eMarketer says. Read More...
View articleJust in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
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View articleThe most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a ...
View articlePinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Read More...
View articleSales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...
View articleReal-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...
View articleSee what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
View articleIntel's social media strategist for APAC weighs in on the content marketing trends for the year. Read More...
View articleConsider these 5 ways before you market your products online. Read More...
View articleYahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Read More...
View articleIn a bid to raise awareness of the crucial importance of wildlife conservation, a new advert from Greenpeace Netherlands, produced by Studio Smack, pu...
View articleWe're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...
View articleA new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...
View articleA class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...
View articleThough he may have now retired from professional football, David Beckham isn't hanging up his H&M designed undies just yet, as news spreads that t...
View articleIn a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 mil...
View articleCES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...
View articleAaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014....
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleThe future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...
View articleThe sixth instalment of our Digital Insight series, filmed at the recent Digital Marketing Show, sees Lucy chat to industry leader Alain Portmann, bra...
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