In a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleFacebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...
View article"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required inste...
View articleAny conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Read More...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View articleBy her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a ...
View articleUsers will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...
View articleFacebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
View articleCoca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to ...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleWho should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleAugmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can,...
View articleMarketers - ask for more insights from your mobile ads. Read More...
View articleOctober 10th saw The Beans Group, The Student Room and Thinkhouse host The Youth 100 2013 at the Barbican in London, where 250 innovative brands and c...
View articleLooking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...
View articleAdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Read More...
View articleMobile advertising appears to have hit a turning point, with spend more than doubling during the first half of the year to drive US online ad spend to...
View articleFacebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...
View articleInstagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnie...
View articleIt's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
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