Can agencies shed manual (and clerical) processes to become more strategic? Read More...
View articleMy pitch: Facebook should be the world's biggest ad network. Here's why. Read More...
View articleComScore/Facebook study measures amplification ratio of top brands. Read More...
View articleTeam also posted around 40 tweets during last night's game. Read More...
View articleThree tactics to optimize your sign-up forms and improve conversion rates. Read More...
View articleGroups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...
View articleThe science of data…impacting the art of digital media planning. Read More...
View articleShare buttons, used properly, can help promote your content. But fewer share buttons (or none) can be just as effective. Read More...
View articleHow do you market in a "low-trust" culture? Online, offline, and altogether. Read More...
View articleHow can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...
View articleConsider these best practices to kick start your mobile SEO efforts. Read More...
View articleTwelve awards will be handed out June 20. Read More...
View articleOnline ad revenue hit $8.4B in the first three months of 2012. Read More...
View articleCampaign from agency Campfire involves polling and video. Read More...
View articleThe biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...
View articleMarketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Read More...
View articleAs consumers have more control over when and why they watch video, traditional buying seasons may become less defined. Read More...
View articleCellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Read More...
View articleDespite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...
View articlePernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...
View articleQuietly rolled out redesign should please marketers. Read More...
View articleDachis Group consultants share options on the path to social business nirvana. Read More...
View articleGreat content doesn't only empower SEO and social media, it can also empower your paid search campaign. Read More...
View articleDon't let a bad mobile web experience that prevents consumers from finding what they seek translate into sales lost. Read More...
View articleIf your company doesn't have a mobile magazine sales and reading strategy, it should. Read More...
View articleUsing pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Read Mor...
View articleIn Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...
View article