Marketing News Roundup: Mindshare, GroupM, WebTrends
Marketing

Marketing News Roundup: Mindshare, GroupM, WebTrends

14y Daniel Mickens

Marketing News Roundup: Mindshare, GroupM, WebTren...

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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Twitter: The Only Social Network That Will Matter
Marketing

Twitter: The Only Social Network That Will Matter

14y Gary Stein

Twitter: The Only Social Network That Will Matter

What does Twitter have that other social networks don't? Read More...

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Are You Addicted to Negative Keywords?
Paid Search

Are You Addicted to Negative Keywords?

14y Andrew Goodman

Are You Addicted to Negative Keywords?

If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Read Mo...

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Claiming Your Unfair Advantage
Analytics

Claiming Your Unfair Advantage

14y Bryan Eisenberg

Claiming Your Unfair Advantage

The four types of tools that are available for you to leverage big data today. Read More...

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SMS Required Language
Media

SMS Required Language

14y Melinda Krueger

SMS Required Language

The seven items your SMS promotions must include. Read More

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The First Second-Screen Olympics?
Marketing

The First Second-Screen Olympics?

14y Kenny Lauer

The First Second-Screen Olympics?

The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Read More...

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Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

14y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

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Video: Latino Marketing Expert Maria Lopez-Knowles
Marketing

Video: Latino Marketing Expert Maria Lopez-Knowles

14y Kate Kaye

Video: Latino Marketing Expert Maria Lopez-Knowles

Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

14y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Mobile Rewards Network Kiip Looks to Asia Expansion
Asia

Mobile Rewards Network Kiip Looks to Asia Expansion

14y Adaline Lau

Mobile Rewards Network Kiip Looks to Asia Expansio...

Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...

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TNT's Alien Show Invades Facebook News Feeds
Media

TNT's Alien Show Invades Facebook News Feeds

14y Lisa Lacy

TNT's Alien Show Invades Facebook News Feeds

App for "Falling Skies" features interactive video and a journal experience that pulls in Facebook data. Read More...

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Facebook Battles Investor Fears With Real-Time Exchange
Display Advertising

Facebook Battles Investor Fears With Real-Time Exchange

14y Kate Kaye

Facebook Battles Investor Fears With Real-Time Exc...

UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Read More...

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How TV Networks Are Working to Improve Your Online Campaigns
Media

How TV Networks Are Working to Improve Your Online Campaigns

14y Tessa Wegert

How TV Networks Are Working to Improve Your Online...

Whether your marketing campaign includes traditional TV spots or not, cable and network television sites have a lot to offer your brand. Read More...

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Driving Your SMB Forward With Email
Email

Driving Your SMB Forward With Email

14y Simms Jenkins

Driving Your SMB Forward With Email

Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-...

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Top 10 Tips to a Great Phone Interview
Marketing

Top 10 Tips to a Great Phone Interview

14y Alan Cutter

Top 10 Tips to a Great Phone Interview

Don't be fooled into thinking it's not a "real" interview. Read More...

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11 Deadly Social Media Sins
Social

11 Deadly Social Media Sins

14y Sundeep Kapur

11 Deadly Social Media Sins

Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Read More...

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The Truth About Email Marketing
Asia

The Truth About Email Marketing

14y Jonas Blanck

The Truth About Email Marketing

Here are seven myths we need to clarify about email marketing. Read More...

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Expanded Tweet Offering Could Help Brands on Twitter
Social

Expanded Tweet Offering Could Help Brands on Twitter

14y Kate Kaye

Expanded Tweet Offering Could Help Brands on Twitt...

A new feature could help brands enhance Twitter creative messaging. Read More...

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Spotify Listens Inform Facebook Targeting for Musicians
Display Advertising

Spotify Listens Inform Facebook Targeting for Musicians

14y Daniel Mickens

Spotify Listens Inform Facebook Targeting for Musi...

ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data. Read More...

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Obstacles Remain for Political Mobile Text Donations
Data insights

Obstacles Remain for Political Mobile Text Donations

14y Kate Kaye

Obstacles Remain for Political Mobile Text Donatio...

Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...

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Facebook Data on Kids Could Help Target Ads to Parents
Analytics

Facebook Data on Kids Could Help Target Ads to Parents

14y Matt Kapko

Facebook Data on Kids Could Help Target Ads to Par...

Marketers weigh in on how Facebook could monetize a new pool of young users. Read More...

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Constant Contact Acquires Digital Storefront for $65M
Email

Constant Contact Acquires Digital Storefront for $65M

14y Anna Maria Virzi

Constant Contact Acquires Digital Storefront for $...

Email services provider pushes into e-commerce, social for small businesses. Read More...

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Tapping the Power of Brand Advocates
Social

Tapping the Power of Brand Advocates

14y Nick Cifuentes

Tapping the Power of Brand Advocates

Ten ways brand marketers can understand the habits and interests of brand advocates. Read More...

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Turning An Unsuccessful Site Search Into a Growth Opportunity
Data insights

Turning An Unsuccessful Site Search Into a Growth Opportunity

14y Andrea Fishman

Turning An Unsuccessful Site Search Into a Growth ...

How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...

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The Pain and Peril of Pinterest Promos
Marketing

The Pain and Peril of Pinterest Promos

14y Robin Neifield

The Pain and Peril of Pinterest Promos

A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Read More...

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Learn to Move On When An SEO Tactic Isn't Working
Search

Learn to Move On When An SEO Tactic Isn't Working

14y Marios Alexandrou

Learn to Move On When An SEO Tactic Isn't Working

A three-step process for winding down a tactic. Read More...

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Big Data Means Big Opportunity
Marketing

Big Data Means Big Opportunity

14y Yuchun Lee

Big Data Means Big Opportunity

With data analytics, marketing is becoming more appealing and less intrusive - more like a service. Read More...

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