Samsung Pushes Galaxy S III With Facebook Logout Ads
Media

Samsung Pushes Galaxy S III With Facebook Logout Ads

14y Kate Kaye

Samsung Pushes Galaxy S III With Facebook Logout A...

New device features lots of social sharing capabilities. Read More...

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Mysterious Web Game Lures Viewers to Tom Hanks Show
Media

Mysterious Web Game Lures Viewers to Tom Hanks Show

14y Joan Voight

Mysterious Web Game Lures Viewers to Tom Hanks Sho...

Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...

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Users Emerge As Distinct Category of Shoppers
Automation

Users Emerge As Distinct Category of Shoppers

14y Stephanie Miller

Users Emerge As Distinct Category of Shoppers

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

14y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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Gamification in the Friendly Skies
Asia

Gamification in the Friendly Skies

14y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

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Facebook Ads Running on Zynga
Display Advertising

Facebook Ads Running on Zynga

14y Kate Kaye

Facebook Ads Running on Zynga

Could this be the beginning of the long-awaited Facebook ad network? Read More...

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For Romney, TV Spots Become Video Fundraising Ads
Marketing

For Romney, TV Spots Become Video Fundraising Ads

14y Kate Kaye

For Romney, TV Spots Become Video Fundraising Ads

Campaign uses in-banner video ads to turn swing state TV spots into donations. Read More...

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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

14y Daniel Mickens

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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The Political Video Ad Shortage by the Numbers
Marketing

The Political Video Ad Shortage by the Numbers

14y Kate Kaye

The Political Video Ad Shortage by the Numbers

Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...

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Brooks Brothers Plays It Cool in Social Marketing
Marketing

Brooks Brothers Plays It Cool in Social Marketing

14y Anna Maria Virzi

Brooks Brothers Plays It Cool in Social Marketing

Retailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...

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Integrating Social Networking Into Your Purchase Path
Analytics

Integrating Social Networking Into Your Purchase Path

14y Jack Aaronson

Integrating Social Networking Into Your Purchase P...

How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Read More...

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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Paid Search

4 Ways to Prepare for Google's Paid Inclusion Hybrid

14y Kevin Lee

4 Ways to Prepare for Google's Paid Inclusion Hybr...

And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Read More...

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3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines
Media

3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines

14y Jeanniey Mullen

3 Publishers Driving Adoption for 'People Like Us'...

How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. ...

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A Simple Metric for Facebook Performance
Analytics

A Simple Metric for Facebook Performance

14y Daniel Lee

A Simple Metric for Facebook Performance

While many brand owners are still obsessed with the fallacy of fan count, I like to suggest a metric that offers a truer measure of a fan's passion an...

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Q&A: Big Data, Mobile, and Weibo Analytics
Analytics

Q&A: Big Data, Mobile, and Weibo Analytics

14y Adaline Lau

Q&A: Big Data, Mobile, and Weibo Analytics

Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...

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Facebook Likes Come to Third-Party Mobile Apps
Media

Facebook Likes Come to Third-Party Mobile Apps

14y Matt Kapko

Facebook Likes Come to Third-Party Mobile Apps

Developers can create their own buttons to share via mobile apps back to Facebook. Read More...

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Data Collection Up 400% Since 2011
Analytics

Data Collection Up 400% Since 2011

14y Daniel Mickens

Data Collection Up 400% Since 2011

Krux found data collection per page rose from 10 to 50 events year-over-year. Read More...

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Facebook on More Homepages Than Twitter and Google+
Social

Facebook on More Homepages Than Twitter and Google+

14y Search Engine Watch

Facebook on More Homepages Than Twitter and Google...

24.3% of homepages have Facebook integration. Read More...

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Apps Move Into Automotive
Media

Apps Move Into Automotive

14y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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IAB Ad Tech Council Names Co-Chairs From Google and Rubicon
Marketing

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

14y Kate Kaye

IAB Ad Tech Council Names Co-Chairs From Google an...

Ad tech IAB member firms can join the council but must pay extra for the privilege. Read More...

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What Email Marketers Can Teach Facebook About Monetizing Audiences
Email

What Email Marketers Can Teach Facebook About Monetizing Audiences

14y Dave Hendricks

What Email Marketers Can Teach Facebook About Mone...

Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Read More...

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Pinterest and Integrated Content Inspire Summer Campaigns
Media

Pinterest and Integrated Content Inspire Summer Campaigns

14y Tessa Wegert

Pinterest and Integrated Content Inspire Summer Ca...

How several creative brands are making use of seasonal pinboards this summer. Read More...

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How Mobile Madness Is Redefining Marketing and Community Engagement
Community Management

How Mobile Madness Is Redefining Marketing and Community Engagement

14y Michael Della Penna

How Mobile Madness Is Redefining Marketing and Com...

Five things every brand should be doing now to remain relevant in the mobile era. Read More...

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So You Think You Can Work in Media?
Marketing

So You Think You Can Work in Media?

14y Anna Papadopoulos

So You Think You Can Work in Media?

Shedding some light on what it's really like to work as a media professional. Read More...

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It's a Question of Questions
Analytics

It's a Question of Questions

14y Jim Sterne

It's a Question of Questions

A look at the tools and systems that can help you ask the big questions. Read More...

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Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent
Marketing

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

14y Augustine Fou

Branding Today: Why It's Ineffective, Irrelevant, ...

Brands must act on real-time consumer feedback to continuously develop awesome products. Read More...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

14y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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