Bid Management Tools and Technology
Analytics

Bid Management Tools and Technology

14y Prabhvir Sahmey

Bid Management Tools and Technology

Here's a quick checklist if you're considering to go beyond automation. Read More...

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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Marketing

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

14y Kate Kaye

GOP Milks Healthcare Ruling on Twitter, Obama Camp...

GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

14y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

14y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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What Media Buyers Can Learn From Their Peers
Media

What Media Buyers Can Learn From Their Peers

14y Tessa Wegert

What Media Buyers Can Learn From Their Peers

News you can use about social media, online video, and mobile marketing. Read More...

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Next Generation Email Marketing: Mobile, Automation, and Big Data
Asia

Next Generation Email Marketing: Mobile, Automation, and Big Data

14y Ohad Hecht

Next Generation Email Marketing: Mobile, Automatio...

Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Read More...

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Site Helps Teens Share Crushes on Favorite Books
Social

Site Helps Teens Share Crushes on Favorite Books

14y Lisa Lacy

Site Helps Teens Share Crushes on Favorite Books

HarperCollins launched social hub for young adult fiction readers. Read More...

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Telecom Firms Are Most Responsive on Facebook
Ad Industry Metrics

Telecom Firms Are Most Responsive on Facebook

14y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

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Every Email Version Is Your 'Mobile Version'
Email

Every Email Version Is Your 'Mobile Version'

14y Mike Hotz

Every Email Version Is Your 'Mobile Version'

If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Read More...

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China vs. the West: Who's the Biggest Fish in E-Commerce?
Data insights

China vs. the West: Who's the Biggest Fish in E-Commerce?

14y Aubrey Beck

China vs. the West: Who's the Biggest Fish in E-Co...

As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to su...

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What Builds a Superfan?
Social

What Builds a Superfan?

14y Dave Evans

What Builds a Superfan?

How the social feedback cycle helps smart brands nurture superfans. Read More...

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Establish and Protect Your Brand - Both Online and Off
Email

Establish and Protect Your Brand - Both Online and Off

14y Jay Brangiforte

Establish and Protect Your Brand - Both Online and...

Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Read More...

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What Could Possibly Go Wrong?
Marketing

What Could Possibly Go Wrong?

14y Robin Neifield

What Could Possibly Go Wrong?

Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportu...

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AOL Offers Cross-Platform Ads for Desktop and Mobile
Display Advertising

AOL Offers Cross-Platform Ads for Desktop and Mobile

14y Matt Kapko

AOL Offers Cross-Platform Ads for Desktop and Mobi...

Pictela ads now work across smartphones and tablets. Read More...

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SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps
Search

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

14y Crispin Sheridan

SEO Solutions for Multi-Country Sites: Multi-Lingu...

Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

14y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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Facebook Email Address Change Incites Backlash
Social

Facebook Email Address Change Incites Backlash

14y Carly Page

Facebook Email Address Change Incites Backlash

Facebook is changing users' default contact details to Facebook.com email addresses. Read More...

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M80 CEO Predicts Brands Will Boost Facebook Ad Spend
Display Advertising

M80 CEO Predicts Brands Will Boost Facebook Ad Spend

14y ClickZ News Staff

M80 CEO Predicts Brands Will Boost Facebook Ad Spe...

Todd Steinman also worries about Facebook mobile ad clutter. Read More...

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Digital Mad Man: AKQA Co-Founder Ajaz Ahmed
Marketing

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

14y Joan Voight

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Read More...

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A YouTube Primer for Media Planning Success
Media

A YouTube Primer for Media Planning Success

14y Hollis Thomases

A YouTube Primer for Media Planning Success

With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...

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From Mindshare to Marketshare: Closing the Purchase Gap in Social
Social

From Mindshare to Marketshare: Closing the Purchase Gap in Social

14y Kevin Tate

From Mindshare to Marketshare: Closing the Purchas...

How brands can improve the effectiveness of their social product promotion efforts. Read More...

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It's 3 a.m. - Do You Know Where Your Customer Data Is?
Advanced Email Marketing

It's 3 a.m. - Do You Know Where Your Customer Data Is?

14y Tal Nathan

It's 3 a.m. - Do You Know Where Your Customer Data...

When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Read More...

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The Marketer's New Role: From Branding to Buying on Facebook
Marketing

The Marketer's New Role: From Branding to Buying on Facebook

14y Jim Lively

The Marketer's New Role: From Branding to Buying o...

Top three things digital agencies need to know before pitching brands on social commerce. Read More...

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What Latino Marketers Can Say About Asians
Marketing

What Latino Marketers Can Say About Asians

14y Giovanni Rodriguez

What Latino Marketers Can Say About Asians

No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Read More...

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Unfriending Facebook
Asia

Unfriending Facebook

14y Mandeep Grover

Unfriending Facebook

Facebook has started to lose some of its glitter. Here's why. Read More

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Content Apps Could Be First to Embrace Facebook Mobile Likes
Media

Content Apps Could Be First to Embrace Facebook Mobile Likes

14y Matt Kapko

Content Apps Could Be First to Embrace Facebook Mo...

Popular Facebook apps could see resurgence with mobile likes. Read More...

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Do Not Track Standards Not Settled in W3C Meetings
Data insights

Do Not Track Standards Not Settled in W3C Meetings

14y Kate Kaye

Do Not Track Standards Not Settled in W3C Meetings

EU said Microsoft should be allowed to implement DNT by default. Read More...

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