Consilience - The Intrinsic Value of Big Data
Analytics

Consilience - The Intrinsic Value of Big Data

14y Jim Sterne

Consilience - The Intrinsic Value of Big Data

Big data has arrived due to volume, variety, and velocity. Get used to it. Read More...

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The State of Mobile Display Advertising - Why This Year Is Different
Asia

The State of Mobile Display Advertising - Why This Year Is Different

14y Vikas Gulati

The State of Mobile Display Advertising - Why This...

Here are five factors why mobile advertising will take off in the next year. Read More...

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The Dawn of the Datasexual
Analytics

The Dawn of the Datasexual

14y Vincent Teo

The Dawn of the Datasexual

How brands can leverage big data and better market to the connected generation. Read More...

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ClickZ Holiday Schedule
Marketing

ClickZ Holiday Schedule

14y Kate Kaye

ClickZ Holiday Schedule

ClickZ News will resume its regular publishing schedule July 9. Read More...

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State Farm Pushes Firework Safety on Twitter
Financial Services

State Farm Pushes Firework Safety on Twitter

14y Daniel Mickens

State Farm Pushes Firework Safety on Twitter

Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Read More...

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Women Flock to Tumblr and Groupon in Europe
Audience

Women Flock to Tumblr and Groupon in Europe

14y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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AT&T's Crowdsourced Video Snags 6M Viewers
Media

AT&T's Crowdsourced Video Snags 6M Viewers

14y Joan Voight

AT&T's Crowdsourced Video Snags 6M Viewers

Experimental video project scores far more viewers than big-budget series. Read More...

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3 Ways to Approach Website Optimization for Tablet Visitors
Acquisition

3 Ways to Approach Website Optimization for Tablet Visitors

14y Nathan Richter

3 Ways to Approach Website Optimization for Tablet...

The tablet must be looked at as its own channel that deserves an individual and unique user experience. Read More...

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An Ex-Googler's Perspective on Google Customer Management
Marketing

An Ex-Googler's Perspective on Google Customer Management

14y Jeff Lerner

An Ex-Googler's Perspective on Google Customer Man...

Google's relationship with digital marketing and advertising agencies has improved. Here's how. Read More...

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Latinosphere: A Young and Mobile Emerging Market
Marketing

Latinosphere: A Young and Mobile Emerging Market

14y Gustavo Razzetti

Latinosphere: A Young and Mobile Emerging Market

If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than fol...

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Nielsen Acquires Vizu, Rocket Fuel Gets Funding
Marketing

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

14y ClickZ News Staff

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

Marketing News Roundup: Blip, Casale Media, MediaMind Read More...

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Obama Facebook Ads Promote Jobs Act Message
Marketing

Obama Facebook Ads Promote Jobs Act Message

14y Kate Kaye

Obama Facebook Ads Promote Jobs Act Message

President's campaign carries on jobs theme in Facebook ads and video. Read More...

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U.K. Digital Ad Market to Hit $8.3B in 2012
Media

U.K. Digital Ad Market to Hit $8.3B in 2012

14y ClickZ News Staff

U.K. Digital Ad Market to Hit $8.3B in 2012

Mobile search is helping to fuel additional spending in digital. Read More...

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Google Cars Launches for Auto Sales Lead Gen
Paid Search

Google Cars Launches for Auto Sales Lead Gen

14y Search Engine Watch

Google Cars Launches for Auto Sales Lead Gen

Google has quietly launched Google Cars. Read More...

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How To Measure SEO - 5 Ways
Search

How To Measure SEO - 5 Ways

14y Sage Lewis

How To Measure SEO - 5 Ways

Hint: Bypass ranking reports. Read More

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Augmented Reality: A Primer
Marketing

Augmented Reality: A Primer

14y Julie Batten

Augmented Reality: A Primer

Five+ ways that marketers can use augmented reality to engage with audiences. Read More...

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Future Proofing the Agency With Technology + Talent
Marketing

Future Proofing the Agency With Technology + Talent

14y Julian Baring

Future Proofing the Agency With Technology + Talen...

Inexperienced employees are running digital campaigns. That's a problem, but it can be remedied. Read More...

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Is an Email Marketing Offer Just Like a TV Commercial?
Email

Is an Email Marketing Offer Just Like a TV Commercial?

14y David Daniels

Is an Email Marketing Offer Just Like a TV Commerc...

The TV challenge: using context as a creative element to accelerate engagement. Read More...

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Augmented Reality Shopping Coming Soon
Media

Augmented Reality Shopping Coming Soon

14y Susan Kuchinskas

Augmented Reality Shopping Coming Soon

IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...

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Hulu in Japan: Adds HBO and Expands Device Footprint
Asia

Hulu in Japan: Adds HBO and Expands Device Footprint

14y Adaline Lau

Hulu in Japan: Adds HBO and Expands Device Footpri...

Hulu inks content partnership with HBO in Japan. Read More...

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ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in China [Video]
Asia

ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in ...

14y Alvin Wang Graylin

ClickZ Connect: Using Mobile Effectively to Reach ...

It's critical that marketers know where and how to use mobile in their campaigns to get the best results. Read More...

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Dentyne Ice Dives into Video Memes for Split2Fit Series
Media

Dentyne Ice Dives into Video Memes for Split2Fit Series

14y Lisa Lacy

Dentyne Ice Dives into Video Memes for Split2Fit S...

Text-to-animation videos target the 21 to 34-year-old gum-chewing crowd. Read More...

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YouTube Marketplace Aims for Small Biz Video Advertisers
Media

YouTube Marketplace Aims for Small Biz Video Advertisers

14y Kate Kaye

YouTube Marketplace Aims for Small Biz Video Adver...

Video Creation Marketplace will pair advertisers with videographers. Read More...

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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Social

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

14y Susan Kuchinskas

Ford Fusion Social Media Effort Deepens Ryan Seacr...

The first thousand Fusion fans on Facebook will receive a mystery box. Read More...

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Stop 'Targeting'
Marketing

Stop 'Targeting'

14y Gary Stein

Stop 'Targeting'

A new focus on targeting in media buying and creative development is misguided. Here's why. Read More...

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The Must-Have Big Data Tools
Analytics

The Must-Have Big Data Tools

14y Bryan Eisenberg

The Must-Have Big Data Tools

A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

14y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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