The 2012 Socialympics: Rules for Twitter and Facebook
Social

The 2012 Socialympics: Rules for Twitter and Facebook

14y Kaila Strong

The 2012 Socialympics: Rules for Twitter and Faceb...

Marketers must comply with strict rules, for tweets and Facebook posts. Read More...

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Product Detail Page - Live Review of BuyHappier.com
Acquisition

Product Detail Page - Live Review of BuyHappier.com

14y Tim Ash

Product Detail Page - Live Review of BuyHappier.co...

Six rules every site should follow when creating a product detail page. Read More...

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How to Create a Bad Ad (in Spanish)
Marketing

How to Create a Bad Ad (in Spanish)

14y Giovanni Rodriguez

How to Create a Bad Ad (in Spanish)

Sometimes it's so bad it's good. But too often it's just bad. Read More...

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Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It
Marketing

Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It

14y Brad Terrell

Algorithmic Attribution - If It Was Easy, Everybod...

Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Read More...

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Online Ad Spend Up 12% Globally in Q1
Ad Industry Metrics

Online Ad Spend Up 12% Globally in Q1

14y Melanie White

Online Ad Spend Up 12% Globally in Q1

Nielsen said online ad spending rose 35% in the Middle East and Africa. Read More...

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9 Ways to Grow a Responsive Email Marketing Database
Advanced Email Marketing

9 Ways to Grow a Responsive Email Marketing Database

14y Tal Nathan

9 Ways to Grow a Responsive Email Marketing Databa...

Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Read More...

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Winning the Last Inch
Asia

Winning the Last Inch

14y Andy Chang

Winning the Last Inch

The future of mobile advertising is not looking like advertising. Here's why. Read More...

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Yahoo Launches Genome to Leverage Audience Data
Data insights

Yahoo Launches Genome to Leverage Audience Data

14y Matt Kapko

Yahoo Launches Genome to Leverage Audience Data

Brands like BMW and STP are targeting on the platform. Read More...

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Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Marketing

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

14y Daniel Mickens

Tequila Brand Spikes MLB All-Star Game Promo on Tw...

Don Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...

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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Media

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

14y Kate Kaye

Moguldom Bets on Video and Mobile to Connect Black...

Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Read More...

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Soft vs. Strategic Testing to Improve Email Performance
Email

Soft vs. Strategic Testing to Improve Email Performance

14y Jeanne Jennings

Soft vs. Strategic Testing to Improve Email Perfor...

How strategic testing allows you to work smarter, not harder. Read More...

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Looking to Cut Marketing Costs?
Display Advertising

Looking to Cut Marketing Costs?

14y Mike Baker

Looking to Cut Marketing Costs?

Putting the squeeze on creative is not the answer. Read More

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Speaking Your Target Audience's Language
Local

Speaking Your Target Audience's Language

14y Jason Burby

Speaking Your Target Audience's Language

How to combine location data with other behavioral data to customize the experience and better target your audience. Read More...

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Q&A: Ford's Scott Monty Has Big Ideas About Data
Social

Q&A: Ford's Scott Monty Has Big Ideas About Data

14y Susan Kuchinskas

Q&A: Ford's Scott Monty Has Big Ideas About Da...

Ford is developing branded entertainment with social media components. Read More...

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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

14y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

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Applying the Principles of Economics in Paid Search
Asia

Applying the Principles of Economics in Paid Search

14y Mark Kum

Applying the Principles of Economics in Paid Searc...

Four examples of how the principles of economics can be applied to paid search. Read More...

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Mobile Gaming: How to Be Where Everyone Already Is
Media

Mobile Gaming: How to Be Where Everyone Already Is

14y Anna Bager

Mobile Gaming: How to Be Where Everyone Already Is

How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Read More...

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How Can We Get Rid of Bad Websites?
Marketing

How Can We Get Rid of Bad Websites?

14y Sarah Negugogor

How Can We Get Rid of Bad Websites?

If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Read More...

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Being Patient (and Self-Sufficient) in Today's Email World
Email

Being Patient (and Self-Sufficient) in Today's Email World

14y Dennis Dayman

Being Patient (and Self-Sufficient) in Today's Ema...

Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Read...

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The Summer of Digital Reading
Media

The Summer of Digital Reading

14y Jeanniey Mullen

The Summer of Digital Reading

Will you choose to read more this summer since it will be so easy? Read More...

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8 Steps to Designing a Reactivation Campaign
Analytics

8 Steps to Designing a Reactivation Campaign

14y Jack Aaronson

8 Steps to Designing a Reactivation Campaign

With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what in...

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PPC Bid Management for Branding
Paid Search

PPC Bid Management for Branding

14y Kevin Lee

PPC Bid Management for Branding

Are you not taking the brand impact of search into account? Read More...

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Hiring a Digital Unicorn
Asia

Hiring a Digital Unicorn

14y Jon Hoel

Hiring a Digital Unicorn

Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. ...

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Are Your Brand's Videos on Facebook Yet?
Media

Are Your Brand's Videos on Facebook Yet?

14y Tessa Wegert

Are Your Brand's Videos on Facebook Yet?

Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Read More...

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Gmail Filtering Redux
Email

Gmail Filtering Redux

14y Derek Harding

Gmail Filtering Redux

If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operat...

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Integrating Images and Videos Into Your Marketing Strategy
Marketing

Integrating Images and Videos Into Your Marketing Strategy

14y Liana Evans

Integrating Images and Videos Into Your Marketing ...

Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Read More...

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Brand Loyalty and Sports Have Much in Common
Community Management

Brand Loyalty and Sports Have Much in Common

14y Laney Whitcanack

Brand Loyalty and Sports Have Much in Common

Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Read More...

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