DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

15y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

15y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

15y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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Always Play the Trifecta
Media

Always Play the Trifecta

15y Jeanniey Mullen

Always Play the Trifecta

If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive ...

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Death of the Google Tag
Paid Search

Death of the Google Tag

15y Kevin Lee

Death of the Google Tag

What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Read More...

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Decentralization of the User Experience Case Study: Pinterest
Analytics

Decentralization of the User Experience Case Study: Pinterest

15y Jack Aaronson

Decentralization of the User Experience Case Study...

It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools
Media

MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools

15y Jack Marshall

MediaBank Buys AdBuyer, Bolsters Cross-Media Buyin...

Company aims to centralize buying and management of media, online and off. Read More...

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Green Bay Star Gives Twitter Advice to NFL Draftees
Marketing

Green Bay Star Gives Twitter Advice to NFL Draftees

15y Christopher Heine

Green Bay Star Gives Twitter Advice to NFL Draftee...

Packers running back Ryan Grant talks social media marketing with ClickZ. Read More...

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8 Tactics to Optimize Welcome Email and Welcome Series
Email

8 Tactics to Optimize Welcome Email and Welcome Series

15y Matthew Hayes

8 Tactics to Optimize Welcome Email and Welcome Se...

Got new subscribers? Start here to build a relationship with them. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

15y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Pepsi Vending Machines Fuse Social and Mobile Commerce
Marketing

Pepsi Vending Machines Fuse Social and Mobile Commerce

15y Christopher Heine

Pepsi Vending Machines Fuse Social and Mobile Comm...

"Social vending" system lets consumers send beverage gifts to friends' cell phones. Read More...

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Twitter Seeks 3 Month Commitments in New Ad Program
Media

Twitter Seeks 3 Month Commitments in New Ad Program

15y Kate Kaye

Twitter Seeks 3 Month Commitments in New Ad Progra...

Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Read More...

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Branding Lessons From the Middle East
Marketing

Branding Lessons From the Middle East

15y Howard Belk

Branding Lessons From the Middle East

Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...

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The Planner's Guide to Not Planning Your Career
Marketing

The Planner's Guide to Not Planning Your Career

15y Anna Papadopoulos

The Planner's Guide to Not Planning Your Career

Where do you see yourself in five years? Maybe it's better not knowing. Read More...

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Harnessing the Need Medium
Media

Harnessing the Need Medium

15y Tessa Wegert

Harnessing the Need Medium

A look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation. Read More...

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Getting It Right Is a Moving Target
Analytics

Getting It Right Is a Moving Target

15y Jim Sterne

Getting It Right Is a Moving Target

Learning how to find the optimal way to design a website for your target audience. Read More...

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Experiential Marketing
Marketing

Experiential Marketing

15y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Tumult at Publicis Modem East as Senior Execs Depart
Marketing

Tumult at Publicis Modem East as Senior Execs Depart

15y Zachary Rodgers

Tumult at Publicis Modem East as Senior Execs Depa...

Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...

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Audience Segmentation and Targeting Using Search Behaviour
Analytics

Audience Segmentation and Targeting Using Search Behaviour

15y Hari Shankar

Audience Segmentation and Targeting Using Search B...

A step-by-step approach to segment and target your audience using search data. Read More...

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B2B Daily Deals Site Launches with Business Publisher
Email

B2B Daily Deals Site Launches with Business Publisher

15y Jack Marshall

B2B Daily Deals Site Launches with Business Publis...

RapidBuyr will tap ACBJ's existing local sales teams and audiences in attempt to build national B2B daily deals offering. Read More...

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Apple Collects iPhone Location Data for Ad Targeting
Media

Apple Collects iPhone Location Data for Ad Targeting

15y Jack Marshall

Apple Collects iPhone Location Data for Ad Targeti...

Company says data related to iPhone device location is used to target ads across its iAd network. Read More...

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Halogen Promises 'Social at Scale' With YouCast Merger
Social

Halogen Promises 'Social at Scale' With YouCast Merger

15y Douglas Quenqua

Halogen Promises 'Social at Scale' With YouCast Me...

The ad network is merging with YouCast, a social media and ad technology firm. Read More...

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How Facebook Is Taking 'Deals' Sales Pitch to SMBs
Social

How Facebook Is Taking 'Deals' Sales Pitch to SMBs

15y Christopher Heine

How Facebook Is Taking 'Deals' Sales Pitch to SMBs

Groupon and LivingSocial should probably keep an eye on their new competitor's customer service and offers flexibility. Read More...

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Bridal and Lifestyle Brands Don Royal Wedding Garb
Marketing

Bridal and Lifestyle Brands Don Royal Wedding Garb

15y Lisa Lacy

Bridal and Lifestyle Brands Don Royal Wedding Garb

Digital content embraces buzz over William and Kate nuptials. Read More...

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Standing at the Edge of the Precipice of Consumer Trust
Email

Standing at the Edge of the Precipice of Consumer Trust

15y Rick Buck

Standing at the Edge of the Precipice of Consumer ...

If consumers don't believe they can trust you with their data, they won't give it to you. Read More...

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Tuning Your Content: Social Media for Content Publishers
Social

Tuning Your Content: Social Media for Content Publishers

15y Dave Evans

Tuning Your Content: Social Media for Content Publ...

As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Re...

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