Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Read More...
View articleHere are three ways how game-based marketing applies to your brand. Read More...
View articleGlobal director for digital says blaming decline on social media is wrong-headed. Read More...
View articleThe company said it's still in discussions with the government to offer maps in China. Read More...
View articleNew tool also offers marketers options to extract and integrate demographic and other data. Read More...
View articleRetailer incorporates store pick-up for Facebook orders. Read More...
View articleStudy offers messaging tips to fashion, retail, automotive, and sports marketers. Read More...
View articleColeman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...
View articleWhat high school-type category does your Twitter personality fit into? Read More...
View articleFive trends to consider to navigate the advancing search landscape. Read More...
View articleWhat the integration of social media and search means for SMBs. Read More...
View articleA look at the daily schedule of an email marketer...it's crazier than you would think. Read More...
View articleBurst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...
View articleThe European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...
View articleHaving a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Read More...
View articleNew insights into follower demographics and actions. Read More...
View articleTech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...
View articleAppointment comes less than a week after longtime marketing chief Mich Matthews said she would leave. Read More...
View articleCelebration also includes an alternate reality game as part of a weekend-long series of events in May. Read More...
View articleMarketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Read More...
View articleDismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to. Rea...
View articleMost traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...
View articleFive tips to help you build a preference center that offers your subscribers the control they want and helps you deliver relevant, value-filled messag...
View articleSix tips to successfully engage consumers in social media communities. Read More...
View articleNot energized by your job? It's time to stop making donuts. Read More...
View articleInsurance brand announces dedicated page for Hispanics on the social site. Read More...
View article